---
title: "Epic vs Raz-Kids: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Epic or Raz-Kids? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/epic-vs-raz-kids"
publisher: "Brandwave"
---

# Epic vs Raz-Kids: Which is more popular by branded search in New Zealand?

Which is more popular in search, Epic or Raz-Kids? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epic and Raz-Kids
- **Competitive set**: Kids reading apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Epic Share of Search**: 36.8%
- **Raz-Kids Share of Search**: 1.8%

## Which is more popular in search, Epic or Raz-Kids?

- In August 2026, Epic had more branded searches than Raz-Kids among kids reading apps in New Zealand. Epic was estimated to have 20.5K branded searches compared to Raz-Kids’ 1K, and held a 36.8% Share of Search versus Raz-Kids’ 1.8%.
- Epic was ahead of Raz-Kids in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epic’s estimated Share of Search among kids reading apps in New Zealand moved from 36.6% to 36.8%, and its estimated monthly branded searches moved from 16.6K to 20.5K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 720 to 1K.

## How did search popularity change for New Zealand kids reading apps in August 2026?

- In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
- Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

## Month by month

| Month | Epic estimated searches | Epic Share of Search | Epic rank | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6K | 36.6% | 2 | 720 | 1.6% | 3 |
| Nov 2025 | 24.3K | 41.3% | 2 | 590 | 1% | 3 |
| Dec 2025 | 7.6K | 36.9% | 2 | 210 | 1% | 3 |
| Jan 2026 | 1.1K | 12.9% | 2 | 140 | 1.6% | 3 |
| Feb 2026 | 22.2K | 38.8% | 2 | 720 | 1.3% | 3 |
| Mar 2026 | 32.1K | 38.2% | 2 | 1K | 1.2% | 3 |
| Apr 2026 | 11.4K | 32.5% | 2 | 590 | 1.7% | 3 |
| May 2026 | 25K | 41.6% | 2 | 880 | 1.5% | 3 |
| Jun 2026 | 25K | 41.4% | 2 | 1K | 1.7% | 3 |
| Jul 2026 | 11.5K | 32.6% | 2 | 590 | 1.7% | 3 |
| Aug 2026 | 20.5K | 36.8% | 2 | 1K | 1.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epic’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epic**: Measured on the search terms “epic books for kids”, “epic reading”, “epic reading app”, “epic reading free”, “epic reading online”, “getepic” and “getepic classcode”, summed into one figure.
- **Raz-Kids**: Measured on the search term “razkids”.

- [Epic profile](/demand/nz/brands/epic)
- [Raz-Kids profile](/demand/nz/brands/raz-kids)
- [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epic or Raz-Kids?

In August 2026, Epic had more branded searches than Raz-Kids among kids reading apps in New Zealand. Epic was estimated to have 20.5K branded searches compared to Raz-Kids’ 1K, and held a 36.8% Share of Search versus Raz-Kids’ 1.8%.

## Cite this page

Brandwave. "Epic vs Raz-Kids: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/epic-vs-raz-kids

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/epic-vs-raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.