--- title: "Envato vs Freepik: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Envato or Freepik? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/envato-vs-freepik" publisher: "Brandwave" --- # Envato vs Freepik: Which is more popular by branded search in New Zealand? Which is more popular in search, Envato or Freepik? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Envato and Freepik - **Competitive set**: Design asset marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Envato Share of Search**: 25% - **Freepik Share of Search**: 15.5% ## Which is more popular in search, Envato or Freepik? - In August 2026, Envato had more branded searches than Freepik among design asset marketplaces in New Zealand. Envato was estimated to have 4.8K branded searches compared to Freepik’s 3K, and held a 25% Share of Search versus Freepik’s 15.5%. - The lead changed hands 4 times in the 11 months ending August 2026: Freepik took it in November 2025, Envato took it in December 2025, Freepik took it in March 2026, Envato took it in June 2026. - Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand moved from 26.6% to 25%, and its estimated monthly branded searches moved from 6K to 4.8K. - Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand moved from 24.4% to 15.5%, and its estimated monthly branded searches moved from 5.5K to 3K. ## How did search popularity change for New Zealand design asset marketplaces in August 2026? - In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%. - In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%. ## Month by month | Month | Envato estimated searches | Envato Share of Search | Envato rank | Freepik estimated searches | Freepik Share of Search | Freepik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 26.6% | 2 | 5.5K | 24.4% | 3 | | Nov 2025 | 5.2K | 25.9% | 3 | 5.5K | 27.4% | 2 | | Dec 2025 | 4.2K | 27.1% | 2 | 3.7K | 24.4% | 3 | | Jan 2026 | 4.2K | 26.4% | 2 | 3.8K | 23.8% | 3 | | Feb 2026 | 5K | 24.1% | 2 | 4.5K | 21.8% | 3 | | Mar 2026 | 5K | 19.8% | 3 | 6.8K | 26.7% | 2 | | Apr 2026 | 4.1K | 23% | 3 | 4.6K | 25.4% | 2 | | May 2026 | 4.2K | 19.7% | 3 | 5.6K | 26.4% | 2 | | Jun 2026 | 4.8K | 24.4% | 2 | 3.7K | 18.7% | 3 | | Jul 2026 | 3.9K | 23.7% | 2 | 3K | 18% | 3 | | Aug 2026 | 4.8K | 25% | 2 | 3K | 15.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Envato’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Envato**: Measured on the search terms “elements envato”, “envato”, “envato com”, “envato elements”, “envato fonts”, “envato graphics”, “envato market”, “envato mockups”, “envato near me”, “envato nz”, “envato online”, “envato templates” and “themeforest”, summed into one figure. - **Freepik**: Measured on the search terms “freepik”, “freepik ai”, “freepik com”, “freepik fonts”, “freepik graphics”, “freepik mockups”, “freepik online” and “freepik templates”, summed into one figure. - [Envato profile](/demand/nz/brands/envato) - [Freepik profile](/demand/nz/brands/freepik) - [All design asset marketplaces in New Zealand](/demand/nz/categories/nz-design-asset-marketplaces): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Envato or Freepik? In August 2026, Envato had more branded searches than Freepik among design asset marketplaces in New Zealand. Envato was estimated to have 4.8K branded searches compared to Freepik’s 3K, and held a 25% Share of Search versus Freepik’s 15.5%. ## Cite this page Brandwave. "Envato vs Freepik: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/envato-vs-freepik This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/envato-vs-freepik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.