--- title: "Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Enterprise Rent-A-Car or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-thrifty" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search in New Zealand? Which is more popular in search, Enterprise Rent-A-Car or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Thrifty - **Competitive set**: Rental car companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Enterprise Rent-A-Car Share of Search**: 2.5% - **Thrifty Share of Search**: 2.5% ## Which is more popular in search, Enterprise Rent-A-Car or Thrifty? - In August 2026, Enterprise Rent-A-Car and Thrifty were level on Share of Search among rental car companies in New Zealand, with an estimated 3K versus 2.9K branded searches, at 2.5% estimated Share of Search each. - The lead changed hands once in the 11 months ending August 2026: Enterprise Rent-A-Car took it in July 2026. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand moved from 1.6% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 3K. - Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## How did search popularity change for New Zealand rental car companies in August 2026? - Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026. - Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 1.6% | 11 | 3.6K | 2.7% | 10 | | Nov 2025 | 2.4K | 1.7% | 12 | 2.9K | 2% | 10 | | Dec 2025 | 2.1K | 1.5% | 12 | 2.9K | 2.1% | 10 | | Jan 2026 | 2.3K | 1.4% | 12 | 3.6K | 2.2% | 10 | | Feb 2026 | 2.3K | 1.5% | 12 | 2.9K | 1.9% | 11 | | Mar 2026 | 2.3K | 1.4% | 12 | 3K | 1.9% | 10 | | Apr 2026 | 2.3K | 1.8% | 11 | 3K | 2.4% | 10 | | May 2026 | 2.4K | 2.1% | 11 | 3K | 2.6% | 10 | | Jun 2026 | 1.8K | 1.7% | 11 | 2.9K | 2.7% | 10 | | Jul 2026 | 3K | 2.7% | 10 | 2.9K | 2.6% | 11 | | Aug 2026 | 3K | 2.5% | 10 | 2.9K | 2.5% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental”, “enterprise car rental auckland airport”, “enterprise car rental near me”, “enterprise car rental nz” and “enterprise rent a car rental”, summed into one figure. - **Thrifty**: Measured on the search terms “thrifty auckland airport”, “thrifty car rental”, “thrifty car rental near me” and “thrifty nz”, summed into one figure. - [Enterprise Rent-A-Car profile](/demand/nz/brands/enterprise-rent-a-car) - [Thrifty profile](/demand/nz/brands/thrifty) - [All rental car companies in New Zealand](/demand/nz/categories/nz-rental-car-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Enterprise Rent-A-Car or Thrifty? In August 2026, Enterprise Rent-A-Car and Thrifty were level on Share of Search among rental car companies in New Zealand, with an estimated 3K versus 2.9K branded searches, at 2.5% estimated Share of Search each. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-thrifty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.