--- title: "Enterprise Rent-A-Car vs GO Rentals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Enterprise Rent-A-Car or GO Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-go-rentals" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs GO Rentals: Which is more popular by branded search in New Zealand? Which is more popular in search, Enterprise Rent-A-Car or GO Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and GO Rentals - **Competitive set**: Rental car companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Enterprise Rent-A-Car Share of Search**: 2.5% - **GO Rentals Share of Search**: 9.4% ## Which is more popular in search, Enterprise Rent-A-Car or GO Rentals? - In August 2026, GO Rentals had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. GO Rentals was estimated to have 11.2K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 9.4% Share of Search versus Enterprise Rent-A-Car’s 2.5%. - GO Rentals was ahead of Enterprise Rent-A-Car in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand moved from 1.6% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 3K. - Across the 11 months ending August 2026, GO Rentals’ estimated Share of Search among rental car companies in New Zealand moved from 9% to 9.4%, and its estimated monthly branded searches moved from 12K to 11.2K. ## How did search popularity change for New Zealand rental car companies in August 2026? - In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%. - Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | GO Rentals estimated searches | GO Rentals Share of Search | GO Rentals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 1.6% | 11 | 12K | 9% | 6 | | Nov 2025 | 2.4K | 1.7% | 12 | 13.2K | 9.1% | 6 | | Dec 2025 | 2.1K | 1.5% | 12 | 13K | 9.3% | 6 | | Jan 2026 | 2.3K | 1.4% | 12 | 14.4K | 8.5% | 7 | | Feb 2026 | 2.3K | 1.5% | 12 | 13.3K | 8.9% | 6 | | Mar 2026 | 2.3K | 1.4% | 12 | 13.2K | 8.4% | 6 | | Apr 2026 | 2.3K | 1.8% | 11 | 10.1K | 8.1% | 6 | | May 2026 | 2.4K | 2.1% | 11 | 10.1K | 8.8% | 6 | | Jun 2026 | 1.8K | 1.7% | 11 | 10.1K | 9.5% | 5 | | Jul 2026 | 3K | 2.7% | 10 | 10.7K | 9.7% | 5 | | Aug 2026 | 3K | 2.5% | 10 | 11.2K | 9.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and GO Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental”, “enterprise car rental auckland airport”, “enterprise car rental near me”, “enterprise car rental nz” and “enterprise rent a car rental”, summed into one figure. - **GO Rentals**: Measured on the search terms “go rentals”, “go rentals airport”, “go rentals auckland airport”, “go rentals car rental”, “go rentals near me”, “go rentals new zealand”, “go rentals nz”, “gorentals”, “gorentals auckland airport”, “gorentals co nz” and “gorentals nz”, summed into one figure. - [Enterprise Rent-A-Car profile](/demand/nz/brands/enterprise-rent-a-car) - [GO Rentals profile](/demand/nz/brands/go-rentals) - [All rental car companies in New Zealand](/demand/nz/categories/nz-rental-car-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Enterprise Rent-A-Car or GO Rentals? In August 2026, GO Rentals had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. GO Rentals was estimated to have 11.2K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 9.4% Share of Search versus Enterprise Rent-A-Car’s 2.5%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs GO Rentals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-go-rentals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/enterprise-rent-a-car-vs-go-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.