---
title: "Enterprise Recruitment vs First Base Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Enterprise Recruitment or First Base Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/enterprise-recruitment-vs-first-base-recruitment"
publisher: "Brandwave"
---

# Enterprise Recruitment vs First Base Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Enterprise Recruitment or First Base Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Enterprise Recruitment and First Base Recruitment
- **Competitive set**: Invercargill recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Enterprise Recruitment Share of Search**: 19.1%
- **First Base Recruitment Share of Search**: 0.22%

## Which is more popular in search, Enterprise Recruitment or First Base Recruitment?

- In August 2026, Enterprise Recruitment had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. Enterprise Recruitment was estimated to have 2.6K branded searches compared to First Base Recruitment’s 30, and held a 19.1% Share of Search versus First Base Recruitment’s 0.22%.
- Enterprise Recruitment was ahead of First Base Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 15.7% to 19.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K.
- Across the 11 months ending August 2026, First Base Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 40 to 30.

## How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

- In August 2026, Enterprise Recruitment lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 21.7% to 19.1%.
- Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Enterprise Recruitment estimated searches | Enterprise Recruitment Share of Search | Enterprise Recruitment rank | First Base Recruitment estimated searches | First Base Recruitment Share of Search | First Base Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 15.7% | 2 | 40 | 0.26% | 6 |
| Nov 2025 | 3K | 19% | 2 | 30 | 0.19% | 6 |
| Dec 2025 | 2K | 17% | 2 | 20 | 0.17% | 6 |
| Jan 2026 | 2.5K | 16.6% | 2 | 40 | 0.26% | 6 |
| Feb 2026 | 2.5K | 16.2% | 2 | 30 | 0.2% | 6 |
| Mar 2026 | 2.6K | 16.7% | 2 | 60 | 0.39% | 6 |
| Apr 2026 | 2.6K | 19.4% | 2 | 30 | 0.22% | 6 |
| May 2026 | 2.5K | 16% | 2 | 30 | 0.19% | 6 |
| Jun 2026 | 3.3K | 20.4% | 2 | 30 | 0.18% | 6 |
| Jul 2026 | 3.1K | 21.7% | 2 | 30 | 0.21% | 6 |
| Aug 2026 | 2.6K | 19.1% | 2 | 30 | 0.22% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Enterprise Recruitment’s and First Base Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Enterprise Recruitment**: Measured on the search terms “Enterprise Recruitment”, “enterprise recruitment agency”, “enterprise recruitment auckland”, “enterprise recruitment christchurch”, “enterprise recruitment invercargill”, “enterprise recruitment jobs”, “enterprise recruitment new zealand”, “enterprise recruitment nz”, “enterprise recruitment recruitment” and “enterpriserecruitment”, summed into one figure.
- **First Base Recruitment**: Measured on the search terms “first base recruitment” and “first base recruitment invercargill”, summed into one figure.

- [Enterprise Recruitment profile](/demand/nz/brands/enterprise-recruitment)
- [First Base Recruitment profile](/demand/nz/brands/first-base-recruitment)
- [All invercargill recruitment agencies in New Zealand](/demand/nz/categories/nz-invercargill-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Enterprise Recruitment or First Base Recruitment?

In August 2026, Enterprise Recruitment had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. Enterprise Recruitment was estimated to have 2.6K branded searches compared to First Base Recruitment’s 30, and held a 19.1% Share of Search versus First Base Recruitment’s 0.22%.

## Cite this page

Brandwave. "Enterprise Recruitment vs First Base Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/enterprise-recruitment-vs-first-base-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/enterprise-recruitment-vs-first-base-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
