---
title: "Enterprise Motor Group vs The Car Guys: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Enterprise Motor Group or The Car Guys? Compare estimated monthly branded-search demand and Share of Search inside the Used Car Dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/enterprise-motor-group-vs-the-car-guys"
publisher: "Brandwave"
---

# Enterprise Motor Group vs The Car Guys: Which is more popular by branded search in New Zealand?

Which is more popular in search, Enterprise Motor Group or The Car Guys? Compare estimated monthly branded-search demand and Share of Search inside the Used Car Dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Enterprise Motor Group and The Car Guys
- **Competitive set**: Used Car Dealers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Enterprise Motor Group Share of Search**: 12.5%
- **The Car Guys Share of Search**: 5.8%

## Which is more popular in search, Enterprise Motor Group or The Car Guys?

- In August 2026, Enterprise Motor Group had more branded searches than The Car Guys among used car dealers in New Zealand. Enterprise Motor Group was estimated to have 3.6K branded searches compared to The Car Guys’ 1.7K, and held a 12.5% Share of Search versus The Car Guys’ 5.8%.
- Enterprise Motor Group was ahead of The Car Guys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand moved from 9.9% to 12.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand moved from 5.5% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 1.7K.

## How did search popularity change for New Zealand used car dealers in August 2026?

- In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.
- In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.

## Month by month

| Month | Enterprise Motor Group estimated searches | Enterprise Motor Group Share of Search | Enterprise Motor Group rank | The Car Guys estimated searches | The Car Guys Share of Search | The Car Guys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 9.9% | 4 | 1.6K | 5.5% | 8 |
| Nov 2025 | 2.9K | 9.9% | 4 | 1.3K | 4.5% | 12 |
| Dec 2025 | 2.9K | 10.6% | 4 | 1.3K | 4.9% | 11 |
| Jan 2026 | 2.9K | 8.7% | 4 | 1.7K | 5% | 11 |
| Feb 2026 | 2.9K | 9.7% | 4 | 1.7K | 5.7% | 9 |
| Mar 2026 | 2.9K | 9.1% | 4 | 2K | 6.3% | 8 |
| Apr 2026 | 2.9K | 10.2% | 3 | 1.7K | 5.9% | 11 |
| May 2026 | 2.9K | 9.7% | 3 | 1.7K | 5.5% | 11 |
| Jun 2026 | 3.6K | 12.5% | 2 | 2K | 6.9% | 7 |
| Jul 2026 | 2.9K | 10.2% | 3 | 1.7K | 6% | 10 |
| Aug 2026 | 3.6K | 12.5% | 2 | 1.7K | 5.8% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Enterprise Motor Group’s and The Car Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Enterprise Motor Group**: Measured on the search term “Enterprise Motor Group”.
- **The Car Guys**: Measured on the search terms “The Car Guys”, “the car guys cars”, “the car guys used cars” and “the car guys vehicles”, summed into one figure.

- [Enterprise Motor Group profile](/demand/nz/brands/enterprise-motor-group)
- [The Car Guys profile](/demand/nz/brands/the-car-guys)
- [All used car dealers in New Zealand](/demand/nz/categories/used-car-dealers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Enterprise Motor Group or The Car Guys?

In August 2026, Enterprise Motor Group had more branded searches than The Car Guys among used car dealers in New Zealand. Enterprise Motor Group was estimated to have 3.6K branded searches compared to The Car Guys’ 1.7K, and held a 12.5% Share of Search versus The Car Guys’ 5.8%.

## Cite this page

Brandwave. "Enterprise Motor Group vs The Car Guys: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/enterprise-motor-group-vs-the-car-guys

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/enterprise-motor-group-vs-the-car-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.