---
title: "Englefield vs Mico: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Englefield or Mico? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/englefield-vs-mico"
publisher: "Brandwave"
---

# Englefield vs Mico: Which is more popular by branded search in New Zealand?

Which is more popular in search, Englefield or Mico? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Englefield and Mico
- **Competitive set**: Plumbing and bathroom merchants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Englefield Share of Search**: 9.5%
- **Mico Share of Search**: 22.5%

## Which is more popular in search, Englefield or Mico?

- In August 2026, Mico had more branded searches than Englefield among plumbing and bathroom merchants in New Zealand. Mico was estimated to have 10.3K branded searches compared to Englefield’s 4.3K, and held a 22.5% Share of Search versus Englefield’s 9.5%.
- Mico was ahead of Englefield in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Englefield’s estimated Share of Search among plumbing and bathroom merchants in New Zealand moved from 7.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 4.3K.
- Across the 11 months ending August 2026, Mico’s estimated Share of Search among plumbing and bathroom merchants in New Zealand moved from 22.1% to 22.5%, and its estimated monthly branded searches moved from 11.2K to 10.3K.

## How did search popularity change for New Zealand plumbing and bathroom merchants in August 2026?

- In August 2026, Englefield gained estimated Share of Search among plumbing and bathroom merchants in New Zealand, from 8% to 9.5%.

## Month by month

| Month | Englefield estimated searches | Englefield Share of Search | Englefield rank | Mico estimated searches | Mico Share of Search | Mico rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 7.1% | 3 | 11.2K | 22.1% | 2 |
| Nov 2025 | 3.5K | 7.9% | 3 | 9.8K | 22.5% | 2 |
| Dec 2025 | 2.6K | 7% | 3 | 9.3K | 24.8% | 2 |
| Jan 2026 | 3.5K | 7.9% | 3 | 9.6K | 21.7% | 2 |
| Feb 2026 | 3.6K | 8% | 3 | 9.6K | 21.2% | 2 |
| Mar 2026 | 3.7K | 7.2% | 3 | 10K | 19.5% | 2 |
| Apr 2026 | 3.4K | 7.8% | 3 | 10K | 22.8% | 2 |
| May 2026 | 3.5K | 7.9% | 3 | 9.9K | 22.2% | 2 |
| Jun 2026 | 3.6K | 8% | 3 | 10.1K | 22.8% | 2 |
| Jul 2026 | 3.6K | 8% | 3 | 10.4K | 22.7% | 2 |
| Aug 2026 | 4.3K | 9.5% | 3 | 10.3K | 22.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Englefield’s and Mico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Englefield**: Measured on the search terms “englefield”, “englefield bathroom”, “englefield bidet”, “englefield co nz”, “englefield evora”, “englefield near me”, “englefield new zealand”, “englefield nz”, “englefield shower”, “englefield tapware”, “englefield toilet”, “englefield valencia” and “englefield vanity”, summed into one figure.
- **Mico**: Measured on the search terms “mico bathroom”, “mico plumbing”, “mico plumbing & bathrooms”, “mico plumbing and bathrooms”, “mico plumbing henderson”, “mico plumbing montreal street”, “mico plumbing near me”, “mico plumbing supplies”, “mico showroom”, “mico vanity” and “mico wakefield plumbing”, summed into one figure.

- [Englefield profile](/demand/nz/brands/englefield)
- [Mico profile](/demand/nz/brands/mico)
- [All plumbing and bathroom merchants in New Zealand](/demand/nz/categories/nz-plumbing-merchants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Englefield or Mico?

In August 2026, Mico had more branded searches than Englefield among plumbing and bathroom merchants in New Zealand. Mico was estimated to have 10.3K branded searches compared to Englefield’s 4.3K, and held a 22.5% Share of Search versus Englefield’s 9.5%.

## Cite this page

Brandwave. "Englefield vs Mico: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/englefield-vs-mico

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/englefield-vs-mico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.