---
title: "Engel vs Igloo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Engel or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/engel-vs-igloo"
publisher: "Brandwave"
---

# Engel vs Igloo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Engel or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Engel and Igloo
- **Competitive set**: Chilly bin and cooler brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Engel Share of Search**: 0.79%
- **Igloo Share of Search**: 1.4%

## Which is more popular in search, Engel or Igloo?

- In August 2026, Igloo had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Igloo was estimated to have 270 branded searches compared to Engel’s 150, and held a 1.4% Share of Search versus Engel’s 0.79%.
- Igloo was ahead of Engel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 1.8% to 0.79%, and its estimated monthly branded searches moved from 290 to 150.
- Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 2.6% to 1.4%, and its estimated monthly branded searches moved from 430 to 270.

## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

- Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.
- Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.

## Month by month

| Month | Engel estimated searches | Engel Share of Search | Engel rank | Igloo estimated searches | Igloo Share of Search | Igloo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 290 | 1.8% | 5 | 430 | 2.6% | 4 |
| Nov 2025 | 340 | 1.1% | 5 | 670 | 2.1% | 4 |
| Dec 2025 | 390 | 0.88% | 5 | 1.3K | 2.9% | 4 |
| Jan 2026 | 290 | 1.1% | 5 | 710 | 2.7% | 4 |
| Feb 2026 | 260 | 1.4% | 5 | 360 | 2% | 4 |
| Mar 2026 | 230 | 1.4% | 5 | 320 | 1.9% | 4 |
| Apr 2026 | 140 | 0.93% | 5 | 250 | 1.7% | 4 |
| May 2026 | 170 | 0.96% | 5 | 210 | 1.2% | 4 |
| Jun 2026 | 170 | 1.1% | 5 | 220 | 1.5% | 4 |
| Jul 2026 | 190 | 1.2% | 5 | 250 | 1.6% | 4 |
| Aug 2026 | 150 | 0.79% | 5 | 270 | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Engel**: Measured on the search terms “engel 12v fridge”, “engel camping fridge”, “engel cooler”, “engel esky”, “engel freezer”, “engel fridge”, “engel fridge freezer”, “engel icebox” and “engel portable fridge”, summed into one figure.
- **Igloo**: Measured on the search terms “igloo chilly bin”, “igloo cooler”, “igloo esky” and “igloo icebox”, summed into one figure.

- [Engel profile](/demand/nz/brands/engel)
- [Igloo profile](/demand/nz/brands/igloo)
- [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Engel or Igloo?

In August 2026, Igloo had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Igloo was estimated to have 270 branded searches compared to Engel’s 150, and held a 1.4% Share of Search versus Engel’s 0.79%.

## Cite this page

Brandwave. "Engel vs Igloo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/engel-vs-igloo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/engel-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.