--- title: "Engel vs IceMule: Which is searched more in New Zealand?" description: "Is Engel or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/engel-vs-icemule" publisher: "Brandwave" --- # Engel vs IceMule: Which is searched more in New Zealand? Is Engel or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Engel and IceMule - **Competitive set**: Backpack cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Engel Share of Search**: 0% - **IceMule Share of Search**: 1.6% ## Is Engel or IceMule more popular in search? - In September 2026, IceMule had more branded searches than Engel among backpack cooler brands in New Zealand. IceMule had about 10 branded searches, while Engel had 0. IceMule made up 1.6% of all backpack cooler brand searches we track, and Engel accounted for 0%. - The lead changed hands once in the 12 months ending September 2026: IceMule took it in December 2025. - Across the 12 months ending September 2026, Engel’s share of searches among backpack cooler brands in New Zealand moved from 4% to 0%, and its estimated monthly branded searches moved from 30 to 0. - Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand moved from 2.7% to 1.6%, and its estimated monthly branded searches moved from 20 to 10. ## Top backpack cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IceMule appeared in all five answers. Engel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IceMule was listed before Engel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IceMule | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Igloo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack cooler brands - Asked ChatGPT "Which backpack cooler brand should I buy in New Zealand?": 1. YETI, 2. IceMule, 3. Engel - Asked ChatGPT "What are the best backpack cooler brands in New Zealand?": 1. YETI, 2. IceMule, 3. Engel, 4. Coleman - Asked ChatGPT "What's the best backpack cooler brand in New Zealand for picnics and trips?": 1. YETI, 2. Coleman, 3. IceMule - Searched Google, AI Overview "best backpack cooler": 1. IceMule, 2. Coleman - Searched Google, AI Overview "insulated backpack cooler": 1. YETI, 2. IceMule Not named in any answer: Columbia and Igloo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backpack cooler brands in September 2026? - In September 2026, Engel lost share of searches among backpack cooler brands in New Zealand, from 1.3% to 0%. - In September 2026, IceMule lost share of searches among backpack cooler brands in New Zealand, from 2.6% to 1.6%. ## Month by month | Month | Engel estimated searches | Engel Share of Search | Engel rank | IceMule estimated searches | IceMule Share of Search | IceMule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 4% | 4 | 20 | 2.7% | 5 | | Nov 2025 | 40 | 4.3% | 4 | 20 | 2.2% | 5 | | Dec 2025 | 10 | 0.61% | 6 | 20 | 1.2% | 5 | | Jan 2026 | 10 | 0.87% | 6 | 20 | 1.7% | 4 | | Feb 2026 | 10 | 1.4% | 6 | 20 | 2.7% | 4 | | Mar 2026 | 10 | 1.5% | 6 | 20 | 3% | 4 | | Apr 2026 | 10 | 1.4% | 4 | 10 | 1.4% | 5 | | May 2026 | 10 | 1.4% | 5 | 20 | 2.7% | 4 | | Jun 2026 | 0 | 0% | 6 | 20 | 2.7% | 4 | | Jul 2026 | 10 | 1.4% | 5 | 10 | 1.4% | 6 | | Aug 2026 | 10 | 1.3% | 6 | 20 | 2.6% | 4 | | Sep 2026 | 0 | 0% | 6 | 10 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Engel’s and IceMule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Engel**: Measured on the search term “engel freezer”. - **IceMule**: Measured on the search terms “icemule” and “icemule cooler”, summed into one figure. - [Engel profile](/demand/nz/brands/engel) - [IceMule profile](/demand/nz/brands/icemule) - [All backpack cooler brands in New Zealand](/demand/nz/categories/nz-backpack-cooler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Engel or IceMule more popular in search? In September 2026, IceMule had more branded searches than Engel among backpack cooler brands in New Zealand. IceMule had about 10 branded searches, while Engel had 0. IceMule made up 1.6% of all backpack cooler brand searches we track, and Engel accounted for 0%. ## Cite this page Brandwave. "Engel vs IceMule: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/engel-vs-icemule This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/engel-vs-icemule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.