--- title: "Energy City Ford vs Merit Cars: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Energy City Ford or Merit Cars? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/energy-city-ford-vs-merit-cars" publisher: "Brandwave" --- # Energy City Ford vs Merit Cars: Which is more popular by branded search in New Zealand? Which is more popular in search, Energy City Ford or Merit Cars? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Energy City Ford and Merit Cars - **Competitive set**: New Plymouth used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Energy City Ford Share of Search**: 0.59% - **Merit Cars Share of Search**: 0.34% ## Which is more popular in search, Energy City Ford or Merit Cars? - In August 2026, Energy City Ford had more branded searches than Merit Cars among new plymouth used car dealerships in New Zealand. Energy City Ford was estimated to have 700 branded searches compared to Merit Cars’ 400, and held a 0.59% Share of Search versus Merit Cars’ 0.34%. - Energy City Ford was ahead of Merit Cars in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.77% to 0.59%, and its estimated monthly branded searches moved from 880 to 700. - Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.6% to 0.34%, and its estimated monthly branded searches moved from 690 to 400. ## How did search popularity change for New Zealand new plymouth used car dealerships in August 2026? - Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026. - Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026. ## Month by month | Month | Energy City Ford estimated searches | Energy City Ford Share of Search | Energy City Ford rank | Merit Cars estimated searches | Merit Cars Share of Search | Merit Cars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.77% | 3 | 690 | 0.6% | 4 | | Nov 2025 | 930 | 0.8% | 3 | 550 | 0.47% | 4 | | Dec 2025 | 700 | 0.68% | 3 | 470 | 0.46% | 4 | | Jan 2026 | 880 | 0.65% | 3 | 500 | 0.37% | 4 | | Feb 2026 | 690 | 0.57% | 3 | 500 | 0.41% | 4 | | Mar 2026 | 880 | 0.66% | 3 | 500 | 0.38% | 4 | | Apr 2026 | 750 | 0.63% | 3 | 480 | 0.4% | 4 | | May 2026 | 780 | 0.65% | 3 | 320 | 0.27% | 4 | | Jun 2026 | 800 | 0.67% | 3 | 390 | 0.32% | 4 | | Jul 2026 | 900 | 0.8% | 3 | 320 | 0.28% | 4 | | Aug 2026 | 700 | 0.59% | 3 | 400 | 0.34% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Energy City Ford’s and Merit Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Energy City Ford**: Measured on the search terms “energy city ford”, “energy city ford new plymouth”, “energy city ford used cars” and “energycityford”, summed into one figure. - **Merit Cars**: Measured on the search terms “merit cars new plymouth”, “merit cars new plymouth nz”, “merit cars used cars” and “meritcars.co.nz”, summed into one figure. - [Energy City Ford profile](/demand/nz/brands/energy-city-ford) - [Merit Cars profile](/demand/nz/brands/merit-cars) - [All new plymouth used car dealerships in New Zealand](/demand/nz/categories/nz-new-plymouth-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Energy City Ford or Merit Cars? In August 2026, Energy City Ford had more branded searches than Merit Cars among new plymouth used car dealerships in New Zealand. Energy City Ford was estimated to have 700 branded searches compared to Merit Cars’ 400, and held a 0.59% Share of Search versus Merit Cars’ 0.34%. ## Cite this page Brandwave. "Energy City Ford vs Merit Cars: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/energy-city-ford-vs-merit-cars This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/energy-city-ford-vs-merit-cars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.