--- title: "Endota vs Spring Spa: Which is more popular in New Zealand?" description: "Is Endota or Spring Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Day spas and massage therapy set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/endota-vs-spring-spa" publisher: "Brandwave" --- # Endota vs Spring Spa: Which is more popular in New Zealand? Is Endota or Spring Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Day spas and massage therapy set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Endota and Spring Spa - **Competitive set**: Day spas and massage therapy - **Market**: New Zealand - **Month measured**: Oct 2026 - **Endota Share of Search**: 10% - **Spring Spa Share of Search**: 7.9% ## Is Endota or Spring Spa more popular in search? - In October 2026, Endota had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Endota had about 3,700 branded searches, while Spring Spa had 2,900. Endota made up 10% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. - Endota was ahead of Spring Spa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 3.9K to 3.7K. - Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top day spas and massage therapy in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Endota nor Spring Spa showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Onsen Hot Pools | 1st | 3 of 3 | 3 of 3 | | Chuan Spa | 2nd | 3 of 3 | 3 of 3 | | Polynesian Spa | 3rd | 3 of 3 | 3 of 3 | | Body Sanctum | 4th | 1 of 3 | 1 of 3 | | Endota | Not ranked | 0 of 3 | 0 of 3 | | Spring Spa | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about day spas and massage therapy - Asked ChatGPT "Which day spa should I book in New Zealand?": 1. Onsen Hot Pools, 2. Chuan Spa, 3. Polynesian Spa - Asked ChatGPT "What are the best day spas in New Zealand?": 1. Onsen Hot Pools, 2. Polynesian Spa, 3. Chuan Spa - Asked ChatGPT "What's the best day spa in New Zealand for massage therapy?": 1. Body Sanctum, 2. Chuan Spa, 3. Onsen Hot Pools, 4. Polynesian Spa Not named in any answer: Endota and Spring Spa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand day spas and massage therapy in October 2026? - In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%. - Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026. ## How has branded search for Endota and Spring Spa changed in New Zealand over the last 12 months? | Month | Endota estimated searches | Endota Share of Search | Endota rank | Spring Spa estimated searches | Spring Spa Share of Search | Spring Spa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.9K | 8.7% | 3 | 3.6K | 8.1% | 4 | | Dec 2025 | 5.2K | 8.6% | 3 | 4.4K | 7.3% | 4 | | Jan 2026 | 4.2K | 6.9% | 3 | 3.6K | 6% | 4 | | Feb 2026 | 3.7K | 7.5% | 3 | 2.9K | 5.9% | 4 | | Mar 2026 | 4.2K | 9.3% | 3 | 3.6K | 8% | 4 | | Apr 2026 | 4.2K | 8% | 3 | 3.6K | 6.8% | 4 | | May 2026 | 4.9K | 11.4% | 3 | 3.6K | 8.4% | 4 | | Jun 2026 | 4.2K | 10.8% | 3 | 2.9K | 7.4% | 4 | | Jul 2026 | 3.4K | 7.5% | 3 | 2.9K | 6.4% | 4 | | Aug 2026 | 3.9K | 9.5% | 3 | 2.9K | 7.1% | 4 | | Sep 2026 | 3.4K | 8.9% | 3 | 2.9K | 7.6% | 4 | | Oct 2026 | 3.7K | 10% | 3 | 2.9K | 7.9% | 4 | ## How are Endota’s and Spring Spa’s branded searches counted? Brandwave collects information about searches that people make online using Endota’s and Spring Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Endota**: Measured on the search terms “endota” and “endota spa”, summed into one figure. - **Spring Spa**: Measured on the search term “springspa”. - [Endota profile](/demand/nz/brands/endota) - [Spring Spa profile](/demand/nz/brands/spring-spa) - [All day spas and massage therapy in New Zealand](/demand/nz/categories/nz-day-spas): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Endota or Spring Spa more popular in search? In October 2026, Endota had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Endota had about 3,700 branded searches, while Spring Spa had 2,900. Endota made up 10% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. ## Cite this page Brandwave. "Endota vs Spring Spa: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/endota-vs-spring-spa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/endota-vs-spring-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.