---
title: "EndNote vs Mendeley: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EndNote or Mendeley? Compare estimated monthly branded-search demand and Share of Search inside the Citation and reference tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/endnote-vs-mendeley"
publisher: "Brandwave"
---

# EndNote vs Mendeley: Which is more popular by branded search in New Zealand?

Which is more popular in search, EndNote or Mendeley? Compare estimated monthly branded-search demand and Share of Search inside the Citation and reference tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EndNote and Mendeley
- **Competitive set**: Citation and reference tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EndNote Share of Search**: 7%
- **Mendeley Share of Search**: 3.4%

## Which is more popular in search, EndNote or Mendeley?

- In August 2026, EndNote had more branded searches than Mendeley among citation and reference tools in New Zealand. EndNote was estimated to have 2.4K branded searches compared to Mendeley’s 1.2K, and held a 7% Share of Search versus Mendeley’s 3.4%.
- EndNote was ahead of Mendeley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 1.4K to 2.4K.
- Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand citation and reference tools in August 2026?

- In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%.
- In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%.

## Month by month

| Month | EndNote estimated searches | EndNote Share of Search | EndNote rank | Mendeley estimated searches | Mendeley Share of Search | Mendeley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 6.4% | 5 | 1.1K | 5.2% | 6 |
| Nov 2025 | 980 | 7.9% | 5 | 940 | 7.6% | 6 |
| Dec 2025 | 660 | 12.7% | 5 | 540 | 10.4% | 6 |
| Jan 2026 | 980 | 14.5% | 3 | 700 | 10.4% | 6 |
| Feb 2026 | 2K | 14.4% | 5 | 1K | 7.5% | 6 |
| Mar 2026 | 4.4K | 10.6% | 5 | 2K | 4.7% | 6 |
| Apr 2026 | 2.1K | 7.8% | 5 | 1.2K | 4.6% | 6 |
| May 2026 | 2K | 6.2% | 5 | 1.2K | 3.6% | 6 |
| Jun 2026 | 1K | 4.8% | 5 | 880 | 4.3% | 6 |
| Jul 2026 | 2K | 10.8% | 5 | 830 | 4.4% | 6 |
| Aug 2026 | 2.4K | 7% | 5 | 1.2K | 3.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EndNote’s and Mendeley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EndNote**: Measured on the search terms “endnote”, “endnote apa”, “endnote citation”, “endnote com”, “endnote download”, “endnote nz”, “endnote online”, “endnote reference generator”, “endnote referencing” and “endnote web”, summed into one figure.
- **Mendeley**: Measured on the search terms “mendeley”, “mendeley apa”, “mendeley citation”, “mendeley com”, “mendeley near me”, “mendeley reference generator” and “mendeley referencing”, summed into one figure.

- [EndNote profile](/demand/nz/brands/endnote)
- [Mendeley profile](/demand/nz/brands/mendeley)
- [All citation and reference tools in New Zealand](/demand/nz/categories/nz-citation-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EndNote or Mendeley?

In August 2026, EndNote had more branded searches than Mendeley among citation and reference tools in New Zealand. EndNote was estimated to have 2.4K branded searches compared to Mendeley’s 1.2K, and held a 7% Share of Search versus Mendeley’s 3.4%.

## Cite this page

Brandwave. "EndNote vs Mendeley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/endnote-vs-mendeley

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/endnote-vs-mendeley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.