--- title: "Endless Metals Onehunga vs Sims Metal: Which is more popular in New Zealand?" description: "Is Endless Metals Onehunga or Sims Metal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scrap metal dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/endless-metals-onehunga-vs-sims-metal" publisher: "Brandwave" --- # Endless Metals Onehunga vs Sims Metal: Which is more popular in New Zealand? Is Endless Metals Onehunga or Sims Metal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scrap metal dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Endless Metals Onehunga and Sims Metal - **Competitive set**: Scrap metal dealers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Endless Metals Onehunga Share of Search**: 54.1% - **Sims Metal Share of Search**: 36.1% ## Is Endless Metals Onehunga or Sims Metal more popular in search? - In October 2026, Endless Metals Onehunga had more branded searches than Sims Metal among scrap metal dealers in New Zealand. Endless Metals Onehunga had about 3,600 branded searches, while Sims Metal had 2,400. Endless Metals Onehunga made up 54.1% of all scrap metal dealer searches we track, and Sims Metal accounted for 36.1%. - The lead changed hands once in the 12 months ending October 2026: Endless Metals Onehunga took it in October 2026. - Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand moved from 42% to 54.1%, and its estimated monthly branded searches moved from 2.4K to 3.6K. - Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand moved from 50.8% to 36.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top scrap metal dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Endless Metals Onehunga was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Endless Metals Onehunga was listed before Sims Metal in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Endless Metals Onehunga | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Sims Metal | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Scrap Mart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Metalcorp | 4th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about scrap metal dealers - Asked ChatGPT "Which scrap metal dealer should I shop at in New Zealand?": 1. Endless Metals Onehunga, 2. Scrap Mart - Asked ChatGPT "What are the best scrap metal dealers in New Zealand?": 1. Sims Metal, 2. Metalcorp, 3. Scrap Mart, 4. Endless Metals Onehunga - Asked ChatGPT "What's the best scrap metal dealer in New Zealand for old metal?": 1. Endless Metals Onehunga, 2. Sims Metal, 3. Scrap Mart - Searched Google, AI Overview "scrap metal prices nz": 1. Sims Metal Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand scrap metal dealers in October 2026? - In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%. - In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%. ## How has branded search for Endless Metals Onehunga and Sims Metal changed in New Zealand over the last 12 months? | Month | Endless Metals Onehunga estimated searches | Endless Metals Onehunga Share of Search | Endless Metals Onehunga rank | Sims Metal estimated searches | Sims Metal Share of Search | Sims Metal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.4K | 42% | 2 | 2.9K | 50.8% | 1 | | Dec 2025 | 2.4K | 36.9% | 2 | 3.6K | 55.4% | 1 | | Jan 2026 | 2.4K | 40.7% | 2 | 2.9K | 49.2% | 1 | | Feb 2026 | 1.9K | 39.7% | 2 | 2.4K | 50.1% | 1 | | Mar 2026 | 2.4K | 40.6% | 2 | 2.9K | 49.1% | 1 | | Apr 2026 | 2.4K | 41.4% | 2 | 2.9K | 50% | 1 | | May 2026 | 2.9K | 45.2% | 1 | 2.9K | 45.2% | 2 | | Jun 2026 | 2.9K | 46% | 1 | 2.9K | 46% | 2 | | Jul 2026 | 2.9K | 45.8% | 1 | 2.9K | 45.8% | 2 | | Aug 2026 | 2.9K | 46.5% | 1 | 2.9K | 46.5% | 2 | | Sep 2026 | 2.9K | 46.5% | 1 | 2.9K | 46.5% | 2 | | Oct 2026 | 3.6K | 54.1% | 1 | 2.4K | 36.1% | 2 | ## How are Endless Metals Onehunga’s and Sims Metal’s branded searches counted? Brandwave collects information about searches that people make online using Endless Metals Onehunga’s and Sims Metal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Endless Metals Onehunga**: Measured on the search term “endless metals onehunga”. - **Sims Metal**: Measured on the search term “sims metal”. - [Endless Metals Onehunga profile](/demand/nz/brands/endless-metals-onehunga) - [Sims Metal profile](/demand/nz/brands/sims-metal) - [All scrap metal dealers in New Zealand](/demand/nz/categories/nz-scrap-metal-dealers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Endless Metals Onehunga or Sims Metal more popular in search? In October 2026, Endless Metals Onehunga had more branded searches than Sims Metal among scrap metal dealers in New Zealand. Endless Metals Onehunga had about 3,600 branded searches, while Sims Metal had 2,400. Endless Metals Onehunga made up 54.1% of all scrap metal dealer searches we track, and Sims Metal accounted for 36.1%. ## Cite this page Brandwave. "Endless Metals Onehunga vs Sims Metal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/endless-metals-onehunga-vs-sims-metal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/endless-metals-onehunga-vs-sims-metal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.