---
title: "Encore Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Encore Pilates or The Pilates Loft? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/encore-pilates-vs-the-pilates-loft"
publisher: "Brandwave"
---

# Encore Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?

Which is more popular in search, Encore Pilates or The Pilates Loft? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Encore Pilates and The Pilates Loft
- **Competitive set**: Tauranga Pilates studios
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Encore Pilates Share of Search**: 0.85%
- **The Pilates Loft Share of Search**: 0.8%

## Which is more popular in search, Encore Pilates or The Pilates Loft?

- In August 2026, Encore Pilates and The Pilates Loft were level on Share of Search among tauranga pilates studios in New Zealand, with an estimated 160 versus 150 branded searches, at 0.85% and 0.8% estimated Share of Search.
- The lead changed hands once in the 11 months ending August 2026: Encore Pilates took it in July 2026.
- Across the 11 months ending August 2026, Encore Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand moved from 0.55% to 0.85%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 1.3% to 0.8%, and its estimated monthly branded searches moved from 280 to 150.

## How did search popularity change for New Zealand tauranga pilates studios in August 2026?

- Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.

## Month by month

| Month | Encore Pilates estimated searches | Encore Pilates Share of Search | Encore Pilates rank | The Pilates Loft estimated searches | The Pilates Loft Share of Search | The Pilates Loft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 0.55% | 5 | 280 | 1.3% | 2 |
| Nov 2025 | 120 | 0.56% | 4 | 220 | 1% | 2 |
| Dec 2025 | 100 | 0.53% | 4 | 190 | 1% | 3 |
| Jan 2026 | 180 | 0.77% | 4 | 230 | 0.99% | 3 |
| Feb 2026 | 190 | 0.88% | 4 | 220 | 1% | 2 |
| Mar 2026 | 150 | 0.69% | 4 | 220 | 1% | 3 |
| Apr 2026 | 150 | 0.69% | 4 | 180 | 0.83% | 3 |
| May 2026 | 150 | 0.72% | 4 | 220 | 1.1% | 2 |
| Jun 2026 | 150 | 0.75% | 5 | 230 | 1.2% | 2 |
| Jul 2026 | 190 | 1% | 3 | 180 | 0.96% | 4 |
| Aug 2026 | 160 | 0.85% | 3 | 150 | 0.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Encore Pilates’ and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Encore Pilates**: Measured on the search terms “encore pilates”, “encore pilates and wellness”, “encore pilates tauranga” and “encorepilates”, summed into one figure.
- **The Pilates Loft**: Measured on the search terms “the pilates loft”, “the pilates loft nz”, “the pilates loft tauranga” and “thepilatesloft”, summed into one figure.

- [Encore Pilates profile](/demand/nz/brands/encore-pilates)
- [The Pilates Loft profile](/demand/nz/brands/the-pilates-loft)
- [All tauranga pilates studios in New Zealand](/demand/nz/categories/nz-tauranga-pilates-studios): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Encore Pilates or The Pilates Loft?

In August 2026, Encore Pilates and The Pilates Loft were level on Share of Search among tauranga pilates studios in New Zealand, with an estimated 160 versus 150 branded searches, at 0.85% and 0.8% estimated Share of Search.

## Cite this page

Brandwave. "Encore Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/encore-pilates-vs-the-pilates-loft

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/encore-pilates-vs-the-pilates-loft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.