--- title: "EMU Australia vs UGG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EMU Australia or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emu-australia-vs-ugg" publisher: "Brandwave" --- # EMU Australia vs UGG: Which is more popular by branded search in New Zealand? Which is more popular in search, EMU Australia or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EMU Australia and UGG - **Competitive set**: Sheepskin and ugg boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **EMU Australia Share of Search**: 1.1% - **UGG Share of Search**: 98.2% ## Which is more popular in search, EMU Australia or UGG? - In August 2026, UGG had more branded searches than EMU Australia among sheepskin and ugg boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to EMU Australia’s 810, and held a 98.2% Share of Search versus EMU Australia’s 1.1%. - UGG was ahead of EMU Australia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 410 to 810. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 98% to 98.2%, and its estimated monthly branded searches moved from 44.7K to 72.3K. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026? - Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026. - Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026. ## Month by month | Month | EMU Australia estimated searches | EMU Australia Share of Search | EMU Australia rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 0.9% | 2 | 44.7K | 98% | 1 | | Nov 2025 | 430 | 0.63% | 3 | 66.6K | 98.1% | 1 | | Dec 2025 | 460 | 0.59% | 3 | 77.2K | 98.3% | 1 | | Jan 2026 | 430 | 0.8% | 3 | 52.6K | 98% | 1 | | Feb 2026 | 450 | 0.94% | 3 | 46.8K | 97.8% | 1 | | Mar 2026 | 780 | 1.2% | 2 | 64.2K | 97.7% | 1 | | Apr 2026 | 1.1K | 1.3% | 2 | 85K | 97.7% | 1 | | May 2026 | 1.2K | 1.2% | 2 | 97.1K | 97.9% | 1 | | Jun 2026 | 980 | 1.2% | 2 | 81.2K | 97.9% | 1 | | Jul 2026 | 870 | 1% | 2 | 82.1K | 98% | 1 | | Aug 2026 | 810 | 1.1% | 2 | 72.3K | 98.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EMU Australia’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EMU Australia**: Measured on the search terms “emu australia”, “emu australia near me”, “emu australia new zealand”, “emu australia nz”, “emu australia online”, “emu australia sheepskin boots”, “emu australia slippers”, “emu boots”, “emuaustralia”, “emuaustralia com”, “emuaustralia slippers” and “slippers emu australia”, summed into one figure. - **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “black ugg boots”, “brown ugg boots”, “classic ugg boots”, “dark brown ugg boots”, “kids ugg boots”, “ladies ugg slippers”, “mens black ugg boots”, “mens ugg boots”, “mens ugg slippers”, “outdoor ugg boots”, “pink ugg boots”, “pink ugg slippers”, “ugg”, “ugg boots”, “ugg boots kmart”, “ugg boots sale”, “ugg boots women”, “ugg clogs”, “ugg com”, “ugg near me”, “ugg new zealand”, “ugg nz”, “ugg online”, “ugg outlet”, “ugg sheepskin boots”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [EMU Australia profile](/demand/nz/brands/emu-australia) - [UGG profile](/demand/nz/brands/ugg) - [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EMU Australia or UGG? In August 2026, UGG had more branded searches than EMU Australia among sheepskin and ugg boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to EMU Australia’s 810, and held a 98.2% Share of Search versus EMU Australia’s 1.1%. ## Cite this page Brandwave. "EMU Australia vs UGG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emu-australia-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emu-australia-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.