--- title: "EMU Australia vs The Sheepskin Factory: Which is searched more in New Zealand?" description: "Is EMU Australia or The Sheepskin Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emu-australia-vs-the-sheepskin-factory" publisher: "Brandwave" --- # EMU Australia vs The Sheepskin Factory: Which is searched more in New Zealand? Is EMU Australia or The Sheepskin Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EMU Australia and The Sheepskin Factory - **Competitive set**: Sheepskin and ugg boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **EMU Australia Share of Search**: 1.6% - **The Sheepskin Factory Share of Search**: 1.9% ## Is EMU Australia or The Sheepskin Factory more popular in search? - In September 2026, The Sheepskin Factory had more branded searches than EMU Australia among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while EMU Australia had 520. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and EMU Australia accounted for 1.6%. - The lead changed hands 2 times in the 12 months ending September 2026: EMU Australia took it in April 2026, The Sheepskin Factory took it in September 2026. - Across the 12 months ending September 2026, EMU Australia’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 380 to 520. - Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 480 to 590. ## Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, both EMU Australia and The Sheepskin Factory showed up in all three answers. EMU Australia was listed before The Sheepskin Factory in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | EMU Australia | 1st | 3 of 3 | 3 of 3 | | UGG | 2nd | 3 of 3 | 3 of 3 | | The Sheepskin Factory | 3rd | 3 of 3 | 3 of 3 | | Ugg Australia Since 1974 | 4th | 1 of 3 | 1 of 3 | | Bearpaw | Not ranked | 0 of 3 | 0 of 3 | | Mou | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sheepskin and ugg boot brands - Asked ChatGPT "Which sheepskin boot brand should I buy in New Zealand?": 1. EMU Australia, 2. UGG, 3. Ugg Australia Since 1974, 4. The Sheepskin Factory - Asked ChatGPT "What are the best sheepskin boot brands in New Zealand?": 1. The Sheepskin Factory, 2. UGG, 3. EMU Australia - Asked ChatGPT "What's the best sheepskin boot brand in New Zealand for cold weather?": 1. EMU Australia, 2. UGG, 3. The Sheepskin Factory Not named in any answer: Bearpaw and Mou. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026? - In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand. - In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand. ## Month by month | Month | EMU Australia estimated searches | EMU Australia Share of Search | EMU Australia rank | The Sheepskin Factory estimated searches | The Sheepskin Factory Share of Search | The Sheepskin Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380 | 1.3% | 4 | 480 | 1.6% | 2 | | Nov 2025 | 370 | 0.84% | 4 | 590 | 1.3% | 3 | | Dec 2025 | 420 | 0.8% | 4 | 720 | 1.4% | 3 | | Jan 2026 | 400 | 1.1% | 4 | 590 | 1.6% | 2 | | Feb 2026 | 400 | 1.3% | 4 | 590 | 1.9% | 2 | | Mar 2026 | 720 | 1.8% | 3 | 880 | 2.2% | 2 | | Apr 2026 | 1K | 2.1% | 2 | 720 | 1.5% | 4 | | May 2026 | 1.1K | 1.9% | 2 | 880 | 1.5% | 3 | | Jun 2026 | 890 | 1.8% | 2 | 880 | 1.8% | 3 | | Jul 2026 | 820 | 1.7% | 2 | 720 | 1.5% | 3 | | Aug 2026 | 740 | 1.6% | 2 | 720 | 1.5% | 3 | | Sep 2026 | 520 | 1.6% | 3 | 590 | 1.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using EMU Australia’s and The Sheepskin Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EMU Australia**: Measured on the search terms “emu australia”, “emu australia slippers”, “emu boots”, “emuaustralia”, “emuaustralia slippers” and “slippers emu australia”, summed into one figure. - **The Sheepskin Factory**: Measured on the search term “the sheepskin factory”. - [EMU Australia profile](/demand/nz/brands/emu-australia) - [The Sheepskin Factory profile](/demand/nz/brands/the-sheepskin-factory) - [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EMU Australia or The Sheepskin Factory more popular in search? In September 2026, The Sheepskin Factory had more branded searches than EMU Australia among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while EMU Australia had 520. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and EMU Australia accounted for 1.6%. ## Cite this page Brandwave. "EMU Australia vs The Sheepskin Factory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/emu-australia-vs-the-sheepskin-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emu-australia-vs-the-sheepskin-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.