--- title: "Employment Hero vs Workable: Which is searched more in New Zealand?" description: "Is Employment Hero or Workable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-workable" publisher: "Brandwave" --- # Employment Hero vs Workable: Which is searched more in New Zealand? Is Employment Hero or Workable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and Workable - **Competitive set**: Applicant tracking systems - **Market**: New Zealand - **Month measured**: Sep 2026 - **Employment Hero Share of Search**: 77.9% - **Workable Share of Search**: 2.6% ## Is Employment Hero or Workable more popular in search? - In September 2026, Employment Hero had more branded searches than Workable among applicant tracking systems in New Zealand. Employment Hero had about 9,900 branded searches, while Workable had 330. Employment Hero made up 77.9% of all applicant tracking system searches we track, and Workable accounted for 2.6%. - Employment Hero was ahead of Workable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Employment Hero’s share of searches among applicant tracking systems in New Zealand moved from 77.8% to 77.9%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Workable’s share of searches among applicant tracking systems in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 400 to 330. ## Top applicant tracking systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. Employment Hero was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Workable was listed before Employment Hero in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Workable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Breezy HR | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Zoho Recruit | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Teamtailor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JobAdder | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | BambooHR | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Greenhouse | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lever | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Bullhorn | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about applicant tracking systems - Asked ChatGPT "Which applicant tracking system should I use in New Zealand?": 1. Employment Hero, 2. Workable, 3. BambooHR, 4. JobAdder - Asked ChatGPT "What are the best applicant tracking systems in New Zealand?": 1. JobAdder, 2. Teamtailor, 3. Workable, 4. Greenhouse, 5. BambooHR - Asked ChatGPT "What's the best applicant tracking system in New Zealand for a small hiring team?": 1. Breezy HR, 2. Employment Hero, 3. Teamtailor, 4. Zoho Recruit, 5. Workable - Searched Google, AI Overview "applicant tracking systems": 1. Workable, 2. Zoho Recruit, 3. Employment Hero, 4. Breezy HR - Searched Google, AI Overview "best ats software": 1. Breezy HR, 2. Workable, 3. Zoho Recruit, 4. Lever, 5. Greenhouse, 6. BambooHR, 7. Bullhorn Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand applicant tracking systems in September 2026? - In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%. - In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | Workable estimated searches | Workable Share of Search | Workable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 77.8% | 1 | 400 | 3.1% | 5 | | Nov 2025 | 9.9K | 76.7% | 1 | 490 | 3.8% | 4 | | Dec 2025 | 8.1K | 78% | 1 | 330 | 3.2% | 4 | | Jan 2026 | 8.1K | 75.8% | 1 | 400 | 3.7% | 4 | | Feb 2026 | 8.1K | 74.9% | 1 | 400 | 3.7% | 5 | | Mar 2026 | 9.9K | 71.2% | 1 | 490 | 3.5% | 5 | | Apr 2026 | 8.1K | 70.4% | 1 | 400 | 3.5% | 4 | | May 2026 | 9.9K | 74.2% | 1 | 400 | 3% | 5 | | Jun 2026 | 9.9K | 74% | 1 | 400 | 3% | 4 | | Jul 2026 | 9.9K | 76% | 1 | 330 | 2.5% | 5 | | Aug 2026 | 9.9K | 77.2% | 1 | 400 | 3.1% | 5 | | Sep 2026 | 9.9K | 77.9% | 1 | 330 | 2.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search term “employment hero”. - **Workable**: Measured on the search terms “workable” and “workable ats”, summed into one figure. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [Workable profile](/demand/nz/brands/workable) - [All applicant tracking systems in New Zealand](/demand/nz/categories/nz-applicant-tracking-systems): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Employment Hero or Workable more popular in search? In September 2026, Employment Hero had more branded searches than Workable among applicant tracking systems in New Zealand. Employment Hero had about 9,900 branded searches, while Workable had 330. Employment Hero made up 77.9% of all applicant tracking system searches we track, and Workable accounted for 2.6%. ## Cite this page Brandwave. "Employment Hero vs Workable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-workable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-workable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.