---
title: "Employment Hero vs The People Project: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Employment Hero or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-the-people-project"
publisher: "Brandwave"
---

# Employment Hero vs The People Project: Which is more popular by branded search in New Zealand?

Which is more popular in search, Employment Hero or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Employment Hero and The People Project
- **Competitive set**: HR Software and Advisory Platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Employment Hero Share of Search**: 47.1%
- **The People Project Share of Search**: 1.2%

## Which is more popular in search, Employment Hero or The People Project?

- In August 2026, Employment Hero had more branded searches than The People Project among HR software and advisory platforms in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to The People Project’s 270, and held a 47.1% Share of Search versus The People Project’s 1.2%.
- Employment Hero was ahead of The People Project in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 46.6% to 47.1%, and its estimated monthly branded searches moved from 10.7K to 10.9K.
- Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 400 to 270.

## How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

- In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.
- Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

## Month by month

| Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | The People Project estimated searches | The People Project Share of Search | The People Project rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.7K | 46.6% | 1 | 400 | 1.8% | 5 |
| Nov 2025 | 10.8K | 46.8% | 1 | 330 | 1.4% | 5 |
| Dec 2025 | 8.8K | 47% | 1 | 270 | 1.4% | 4 |
| Jan 2026 | 8.9K | 46.2% | 1 | 330 | 1.7% | 5 |
| Feb 2026 | 8.9K | 46.1% | 1 | 400 | 2.1% | 4 |
| Mar 2026 | 10.8K | 45.9% | 1 | 490 | 2.1% | 4 |
| Apr 2026 | 8.9K | 46.6% | 1 | 330 | 1.7% | 5 |
| May 2026 | 10.8K | 47.9% | 1 | 330 | 1.5% | 5 |
| Jun 2026 | 10.8K | 47.2% | 1 | 400 | 1.8% | 4 |
| Jul 2026 | 10.8K | 47.8% | 1 | 340 | 1.5% | 5 |
| Aug 2026 | 10.9K | 47.1% | 1 | 270 | 1.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Employment Hero’s and The People Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure.
- **The People Project**: Measured on the search terms “The People Project” and “the people project nz”, summed into one figure.

- [Employment Hero profile](/demand/nz/brands/employment-hero)
- [The People Project profile](/demand/nz/brands/the-people-project)
- [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Employment Hero or The People Project?

In August 2026, Employment Hero had more branded searches than The People Project among HR software and advisory platforms in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to The People Project’s 270, and held a 47.1% Share of Search versus The People Project’s 1.2%.

## Cite this page

Brandwave. "Employment Hero vs The People Project: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-the-people-project

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-the-people-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.