--- title: "Employment Hero vs RosterElf: Which is searched more in New Zealand?" description: "Is Employment Hero or RosterElf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-rosterelf" publisher: "Brandwave" --- # Employment Hero vs RosterElf: Which is searched more in New Zealand? Is Employment Hero or RosterElf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and RosterElf - **Competitive set**: Employee scheduling platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Employment Hero Share of Search**: 55% - **RosterElf Share of Search**: 0.94% ## Is Employment Hero or RosterElf more popular in search? - In September 2026, Employment Hero had more branded searches than RosterElf among employee scheduling platforms in New Zealand. Employment Hero had about 9,900 branded searches, while RosterElf had 170. Employment Hero made up 55% of all employee scheduling platform searches we track, and RosterElf accounted for 0.94%. - Employment Hero was ahead of RosterElf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand moved from 55.9% to 55%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, RosterElf’s share of searches among employee scheduling platforms in New Zealand moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 210 to 170. ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RosterElf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RosterElf was listed before Employment Hero in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%. - Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | RosterElf estimated searches | RosterElf Share of Search | RosterElf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 55.9% | 1 | 210 | 1.2% | 7 | | Nov 2025 | 9.9K | 53.3% | 1 | 170 | 0.92% | 7 | | Dec 2025 | 8.1K | 51.7% | 1 | 170 | 1.1% | 7 | | Jan 2026 | 8.1K | 52.5% | 1 | 170 | 1.1% | 7 | | Feb 2026 | 8.1K | 52.2% | 1 | 260 | 1.7% | 7 | | Mar 2026 | 9.9K | 52.5% | 1 | 170 | 0.9% | 8 | | Apr 2026 | 8.1K | 51% | 1 | 210 | 1.3% | 7 | | May 2026 | 9.9K | 49.9% | 1 | 170 | 0.86% | 7 | | Jun 2026 | 9.9K | 52% | 1 | 170 | 0.89% | 7 | | Jul 2026 | 9.9K | 52.2% | 1 | 140 | 0.74% | 7 | | Aug 2026 | 9.9K | 53% | 1 | 170 | 0.91% | 7 | | Sep 2026 | 9.9K | 55% | 1 | 170 | 0.94% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search term “employment hero”. - **RosterElf**: Measured on the search term “rosterelf”. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [RosterElf profile](/demand/nz/brands/rosterelf) - [All employee scheduling platforms in New Zealand](/demand/nz/categories/nz-employee-scheduling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Employment Hero or RosterElf more popular in search? In September 2026, Employment Hero had more branded searches than RosterElf among employee scheduling platforms in New Zealand. Employment Hero had about 9,900 branded searches, while RosterElf had 170. Employment Hero made up 55% of all employee scheduling platform searches we track, and RosterElf accounted for 0.94%. ## Cite this page Brandwave. "Employment Hero vs RosterElf: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-rosterelf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-rosterelf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.