--- title: "Employment Hero vs Nectar: Which is searched more in New Zealand?" description: "Is Employment Hero or Nectar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-nectar-employee-recognition" publisher: "Brandwave" --- # Employment Hero vs Nectar: Which is searched more in New Zealand? Is Employment Hero or Nectar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and Nectar - **Competitive set**: Employee engagement platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Employment Hero Share of Search**: 62.1% - **Nectar Share of Search**: 18.2% ## Is Employment Hero or Nectar more popular in search? - In September 2026, Employment Hero had more branded searches than Nectar among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Nectar had 2,910. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Nectar accounted for 18.2%. - Employment Hero was ahead of Nectar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement platforms in New Zealand moved from 57.6% to 62.1%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Nectar’s share of searches among employee engagement platforms in New Zealand moved from 16.9% to 18.2%, and its estimated monthly branded searches held steady at 2.9K. ## Top employee engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nectar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero and Nectar were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bonusly | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nectar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Employment Hero | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lattice | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | 15Five | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Qualtrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Officevibe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee engagement platforms - Asked ChatGPT "Which employee engagement platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What are the best employee engagement platforms in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What's the best employee engagement platform in New Zealand for staff engagement and recognition?": 1. Nectar, 2. Bonusly, 3. Culture Amp - Searched Google, AI Overview "best employee engagement platform": 1. Culture Amp, 2. Lattice, 3. 15Five, 4. Bonusly - Searched Google, AI Overview "employee recognition platform": 1. Bonusly, 2. Nectar Not named in any answer: Qualtrics and Officevibe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee engagement platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%. - Nectar’s share of searches among employee engagement platforms in New Zealand has gained ground for 3 months in a row, from 15.1% to 18.2% in September 2026. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | Nectar estimated searches | Nectar Share of Search | Nectar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 57.6% | 1 | 2.9K | 16.9% | 2 | | Nov 2025 | 9.9K | 60.9% | 1 | 2.9K | 17.9% | 2 | | Dec 2025 | 8.1K | 62.6% | 1 | 2.9K | 22.5% | 2 | | Jan 2026 | 8.1K | 63.7% | 1 | 2.4K | 19% | 2 | | Feb 2026 | 8.1K | 61.8% | 1 | 2.4K | 18.4% | 2 | | Mar 2026 | 9.9K | 59.9% | 1 | 2.9K | 17.6% | 2 | | Apr 2026 | 8.1K | 60.5% | 1 | 2.4K | 18% | 2 | | May 2026 | 9.9K | 60.4% | 1 | 2.9K | 17.8% | 2 | | Jun 2026 | 9.9K | 62.1% | 1 | 2.4K | 15.1% | 2 | | Jul 2026 | 9.9K | 65.2% | 1 | 2.4K | 15.8% | 2 | | Aug 2026 | 9.9K | 60.5% | 1 | 2.9K | 17.8% | 2 | | Sep 2026 | 9.9K | 62.1% | 1 | 2.9K | 18.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search term “employment hero”. - **Nectar**: Measured on the search term “nectar hr”. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [Nectar profile](/demand/nz/brands/nectar-employee-recognition) - [All employee engagement platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Employment Hero or Nectar more popular in search? In September 2026, Employment Hero had more branded searches than Nectar among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Nectar had 2,910. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Nectar accounted for 18.2%. ## Cite this page Brandwave. "Employment Hero vs Nectar: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-nectar-employee-recognition This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-nectar-employee-recognition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.