--- title: "Employment Hero vs Multiplier: Which is searched more in New Zealand?" description: "Is Employment Hero or Multiplier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-multiplier" publisher: "Brandwave" --- # Employment Hero vs Multiplier: Which is searched more in New Zealand? Is Employment Hero or Multiplier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and Multiplier - **Competitive set**: Employer of record platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Employment Hero Share of Search**: 60.5% - **Multiplier Share of Search**: 1.3% ## Is Employment Hero or Multiplier more popular in search? - In September 2026, Employment Hero had more branded searches than Multiplier among employer of record platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Multiplier had 220. Employment Hero made up 60.5% of all employer of record platform searches we track, and Multiplier accounted for 1.3%. - Employment Hero was ahead of Multiplier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Employment Hero’s share of searches among employer of record platforms in New Zealand moved from 52.5% to 60.5%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms in New Zealand moved from 0.8% to 1.3%, and its estimated monthly branded searches moved from 150 to 220. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Employment Hero and Multiplier were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was listed before Multiplier in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | Multiplier estimated searches | Multiplier Share of Search | Multiplier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 52.5% | 1 | 150 | 0.8% | 4 | | Nov 2025 | 9.9K | 52.1% | 1 | 180 | 0.95% | 4 | | Dec 2025 | 8.1K | 56.6% | 1 | 150 | 1% | 4 | | Jan 2026 | 8.1K | 51.5% | 1 | 190 | 1.2% | 4 | | Feb 2026 | 8.1K | 52% | 1 | 180 | 1.2% | 4 | | Mar 2026 | 9.9K | 56.4% | 1 | 220 | 1.3% | 4 | | Apr 2026 | 8.1K | 56.1% | 1 | 220 | 1.5% | 4 | | May 2026 | 9.9K | 59.6% | 1 | 220 | 1.3% | 4 | | Jun 2026 | 9.9K | 60.6% | 1 | 230 | 1.4% | 4 | | Jul 2026 | 9.9K | 61.3% | 1 | 180 | 1.1% | 4 | | Aug 2026 | 9.9K | 60.7% | 1 | 180 | 1.1% | 4 | | Sep 2026 | 9.9K | 60.5% | 1 | 220 | 1.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and Multiplier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search term “employment hero”. - **Multiplier**: Measured on the search terms “multiplier eor” and “multiplier hr”, summed into one figure. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [Multiplier profile](/demand/nz/brands/multiplier) - [All employer of record platforms in New Zealand](/demand/nz/categories/nz-employer-of-record-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Employment Hero or Multiplier more popular in search? In September 2026, Employment Hero had more branded searches than Multiplier among employer of record platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Multiplier had 220. Employment Hero made up 60.5% of all employer of record platform searches we track, and Multiplier accounted for 1.3%. ## Cite this page Brandwave. "Employment Hero vs Multiplier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-multiplier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-multiplier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.