--- title: "Employment Hero vs iPayroll: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Employment Hero or iPayroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ipayroll" publisher: "Brandwave" --- # Employment Hero vs iPayroll: Which is more popular by branded search in New Zealand? Which is more popular in search, Employment Hero or iPayroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and iPayroll - **Competitive set**: payroll and rostering software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Employment Hero Share of Search**: 15.2% - **iPayroll Share of Search**: 30.4% ## Which is more popular in search, Employment Hero or iPayroll? - In August 2026, iPayroll had more branded searches than Employment Hero among payroll and rostering software in New Zealand. iPayroll was estimated to have 21.8K branded searches compared to Employment Hero’s 10.9K, and held a 30.4% Share of Search versus Employment Hero’s 15.2%. - iPayroll was ahead of Employment Hero in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 13.2% to 15.2%, and its estimated monthly branded searches moved from 10.7K to 10.9K. - Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 33.1% to 30.4%, and its estimated monthly branded searches moved from 26.8K to 21.8K. ## How did search popularity change for New Zealand payroll and rostering software in August 2026? - Estimated monthly branded searches for iPayroll in New Zealand fell 18.5% over 11 measured months, from 26.8K to 21.8K in August 2026. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | iPayroll estimated searches | iPayroll Share of Search | iPayroll rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 13.2% | 3 | 26.8K | 33.1% | 2 | | Nov 2025 | 10.8K | 13% | 3 | 26.8K | 32.3% | 2 | | Dec 2025 | 8.8K | 11.7% | 3 | 26.8K | 35.7% | 1 | | Jan 2026 | 8.9K | 13% | 3 | 22.7K | 33% | 2 | | Feb 2026 | 8.9K | 12.9% | 3 | 21.9K | 31.7% | 2 | | Mar 2026 | 10.8K | 13.5% | 3 | 26.8K | 33.3% | 1 | | Apr 2026 | 8.9K | 12.6% | 3 | 22.7K | 32% | 2 | | May 2026 | 10.8K | 15.1% | 3 | 21.9K | 30.6% | 2 | | Jun 2026 | 10.8K | 13.5% | 3 | 26.8K | 33.6% | 1 | | Jul 2026 | 10.8K | 15% | 3 | 21.8K | 30.5% | 2 | | Aug 2026 | 10.9K | 15.2% | 3 | 21.8K | 30.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and iPayroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure. - **iPayroll**: Measured on the search terms “iPayroll”, “ipayroll app”, “ipayroll fees”, “ipayroll nz” and “ipayroll pricing”, summed into one figure. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [iPayroll profile](/demand/nz/brands/ipayroll) - [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Employment Hero or iPayroll? In August 2026, iPayroll had more branded searches than Employment Hero among payroll and rostering software in New Zealand. iPayroll was estimated to have 21.8K branded searches compared to Employment Hero’s 10.9K, and held a 30.4% Share of Search versus Employment Hero’s 15.2%. ## Cite this page Brandwave. "Employment Hero vs iPayroll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ipayroll This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ipayroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.