---
title: "Employment Hero vs IMS Payroll: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Employment Hero or IMS Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ims-payroll"
publisher: "Brandwave"
---

# Employment Hero vs IMS Payroll: Which is more popular by branded search in New Zealand?

Which is more popular in search, Employment Hero or IMS Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Employment Hero and IMS Payroll
- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Employment Hero Share of Search**: 15.2%
- **IMS Payroll Share of Search**: 0.42%

## Which is more popular in search, Employment Hero or IMS Payroll?

- In August 2026, Employment Hero had more branded searches than IMS Payroll among payroll and rostering software in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to IMS Payroll’s 300, and held a 15.2% Share of Search versus IMS Payroll’s 0.42%.
- Employment Hero was ahead of IMS Payroll in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 13.2% to 15.2%, and its estimated monthly branded searches moved from 10.7K to 10.9K.
- Across the 11 months ending August 2026, IMS Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.37% to 0.42%, and its estimated monthly branded searches held steady at 300.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

Neither Employment Hero nor IMS Payroll moved beyond provider rounding among payroll and rostering software in Aug 2026.

## Month by month

| Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | IMS Payroll estimated searches | IMS Payroll Share of Search | IMS Payroll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.7K | 13.2% | 3 | 300 | 0.37% | 9 |
| Nov 2025 | 10.8K | 13% | 3 | 370 | 0.45% | 7 |
| Dec 2025 | 8.8K | 11.7% | 3 | 300 | 0.4% | 7 |
| Jan 2026 | 8.9K | 13% | 3 | 290 | 0.42% | 8 |
| Feb 2026 | 8.9K | 12.9% | 3 | 300 | 0.43% | 8 |
| Mar 2026 | 10.8K | 13.5% | 3 | 460 | 0.57% | 8 |
| Apr 2026 | 8.9K | 12.6% | 3 | 370 | 0.52% | 7 |
| May 2026 | 10.8K | 15.1% | 3 | 280 | 0.39% | 8 |
| Jun 2026 | 10.8K | 13.5% | 3 | 240 | 0.3% | 8 |
| Jul 2026 | 10.8K | 15% | 3 | 240 | 0.34% | 7 |
| Aug 2026 | 10.9K | 15.2% | 3 | 300 | 0.42% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Employment Hero’s and IMS Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure.
- **IMS Payroll**: Measured on the search terms “IMS Payroll” and “MYOB IMS Payroll”, summed into one figure.

- [Employment Hero profile](/demand/nz/brands/employment-hero)
- [IMS Payroll profile](/demand/nz/brands/ims-payroll)
- [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Employment Hero or IMS Payroll?

In August 2026, Employment Hero had more branded searches than IMS Payroll among payroll and rostering software in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to IMS Payroll’s 300, and held a 15.2% Share of Search versus IMS Payroll’s 0.42%.

## Cite this page

Brandwave. "Employment Hero vs IMS Payroll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ims-payroll

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-ims-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.