--- title: "Employment Hero vs Employsure: Which is searched more in New Zealand?" description: "Is Employment Hero or Employsure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software and advisory platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/employment-hero-vs-employsure" publisher: "Brandwave" --- # Employment Hero vs Employsure: Which is searched more in New Zealand? Is Employment Hero or Employsure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software and advisory platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Employment Hero and Employsure - **Competitive set**: HR software and advisory platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Employment Hero Share of Search**: 45.9% - **Employsure Share of Search**: 1.7% ## Is Employment Hero or Employsure more popular in search? - In September 2026, Employment Hero had more branded searches than Employsure among HR software and advisory platforms in New Zealand. Employment Hero had about 10,400 branded searches, while Employsure had 390. Employment Hero made up 45.9% of all HR software and advisory platform searches we track, and Employsure accounted for 1.7%. - Employment Hero was ahead of Employsure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software and advisory platforms in New Zealand moved from 49.1% to 45.9%, and its estimated monthly branded searches moved from 10.3K to 10.4K. - Across the 12 months ending September 2026, Employsure’s share of searches among HR software and advisory platforms in New Zealand moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 720 to 390. ## Top HR software and advisory platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Employsure was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Employsure was listed before Employment Hero in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MyHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HR Today | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Employsure | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Employment Hero | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | BrightHR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | enableHR | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The People Project | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Citation HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software and advisory platforms - Asked ChatGPT "Which HR advisory platform should I use in New Zealand?": 1. MyHR, 2. HR Today, 3. Employsure, 4. BrightHR - Asked ChatGPT "What are the best HR advisory platforms in New Zealand?": 1. MyHR, 2. Employsure, 3. HR Today, 4. Employment Hero - Asked ChatGPT "What's the best HR advisory platform in New Zealand for small employers?": 1. MyHR, 2. HR Today, 3. Employsure - Searched Google, AI Overview "hr software nz": 1. Employment Hero, 2. MyHR, 3. enableHR, 4. BrightHR - Searched Google, AI Overview "best hr platform": 1. Employment Hero Not named in any answer: The People Project and Citation HR. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand HR software and advisory platforms in September 2026? - Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026. ## Month by month | Month | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | Employsure estimated searches | Employsure Share of Search | Employsure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 49.1% | 1 | 720 | 3.4% | 4 | | Nov 2025 | 10.3K | 45.8% | 1 | 590 | 2.6% | 4 | | Dec 2025 | 8.4K | 46.2% | 1 | 390 | 2.1% | 4 | | Jan 2026 | 8.4K | 45.2% | 1 | 480 | 2.6% | 4 | | Feb 2026 | 8.4K | 44.9% | 1 | 590 | 3.2% | 4 | | Mar 2026 | 10.3K | 44.7% | 1 | 590 | 2.6% | 4 | | Apr 2026 | 8.4K | 44.9% | 1 | 590 | 3.1% | 4 | | May 2026 | 10.3K | 46.5% | 1 | 590 | 2.7% | 4 | | Jun 2026 | 10.3K | 46.2% | 1 | 480 | 2.1% | 4 | | Jul 2026 | 10.3K | 46.8% | 1 | 390 | 1.8% | 4 | | Aug 2026 | 10.4K | 45.9% | 1 | 480 | 2.1% | 4 | | Sep 2026 | 10.4K | 45.9% | 1 | 390 | 1.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Employment Hero’s and Employsure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr” and “employment hero payroll”, summed into one figure. - **Employsure**: Measured on the search term “employsure”. - [Employment Hero profile](/demand/nz/brands/employment-hero) - [Employsure profile](/demand/nz/brands/employsure) - [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Employment Hero or Employsure more popular in search? In September 2026, Employment Hero had more branded searches than Employsure among HR software and advisory platforms in New Zealand. Employment Hero had about 10,400 branded searches, while Employsure had 390. Employment Hero made up 45.9% of all HR software and advisory platform searches we track, and Employsure accounted for 1.7%. ## Cite this page Brandwave. "Employment Hero vs Employsure: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/employment-hero-vs-employsure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/employment-hero-vs-employsure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.