--- title: "Empire9 vs Traction Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Empire9 or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/empire9-vs-traction-marketing" publisher: "Brandwave" --- # Empire9 vs Traction Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, Empire9 or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Empire9 and Traction Marketing - **Competitive set**: Christchurch digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Empire9 Share of Search**: 22.6% - **Traction Marketing Share of Search**: 45.2% ## Which is more popular in search, Empire9 or Traction Marketing? - In August 2026, Traction Marketing had more branded searches than Empire9 among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to Empire9’s 70, and held a 45.2% Share of Search versus Empire9’s 22.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Traction Marketing took it in December 2025, Empire9 took it in January 2026, Traction Marketing took it in February 2026. - Across the 11 months ending August 2026, Empire9’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 16.7% to 22.6%, and its estimated monthly branded searches moved from 110 to 70. - Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 13.6% to 45.2%, and its estimated monthly branded searches moved from 90 to 140. ## How did search popularity change for New Zealand christchurch digital marketing agencies in August 2026? - In August 2026, Traction Marketing overtook Empire9 to take the highest estimated Share of Search among christchurch digital marketing agencies in New Zealand, at 45.2%. - In August 2026, Empire9 lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 28.1% to 22.6%. ## Month by month | Month | Empire9 estimated searches | Empire9 Share of Search | Empire9 rank | Traction Marketing estimated searches | Traction Marketing Share of Search | Traction Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 16.7% | 2 | 90 | 13.6% | 3 | | Nov 2025 | 70 | 11.1% | 2 | 70 | 11.1% | 3 | | Dec 2025 | 30 | 6.4% | 3 | 70 | 14.9% | 2 | | Jan 2026 | 90 | 20% | 2 | 50 | 11.1% | 4 | | Feb 2026 | 50 | 11.4% | 3 | 110 | 25% | 2 | | Mar 2026 | 70 | 11.5% | 3 | 170 | 27.9% | 2 | | Apr 2026 | 70 | 20.6% | 3 | 110 | 32.4% | 2 | | May 2026 | 110 | 27.5% | 2 | 110 | 27.5% | 3 | | Jun 2026 | 110 | 22.9% | 3 | 210 | 43.8% | 1 | | Jul 2026 | 90 | 28.1% | 2 | 90 | 28.1% | 3 | | Aug 2026 | 70 | 22.6% | 3 | 140 | 45.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Empire9’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Empire9**: Measured on the search term “empire9”. - **Traction Marketing**: Measured on the search term “Traction Marketing”. - [Empire9 profile](/demand/nz/brands/empire9) - [Traction Marketing profile](/demand/nz/brands/traction-marketing) - [All christchurch digital marketing agencies in New Zealand](/demand/nz/categories/nz-christchurch-digital-marketing-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Empire9 or Traction Marketing? In August 2026, Traction Marketing had more branded searches than Empire9 among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to Empire9’s 70, and held a 45.2% Share of Search versus Empire9’s 22.6%. ## Cite this page Brandwave. "Empire9 vs Traction Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/empire9-vs-traction-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/empire9-vs-traction-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.