--- title: "Emma Sleep vs New Zealand Bed Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Emma Sleep or New Zealand Bed Company? Compare estimated monthly branded-search demand and Share of Search inside the bed and mattress retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emma-sleep-vs-new-zealand-bed-company" publisher: "Brandwave" --- # Emma Sleep vs New Zealand Bed Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Emma Sleep or New Zealand Bed Company? Compare estimated monthly branded-search demand and Share of Search inside the bed and mattress retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and New Zealand Bed Company - **Competitive set**: bed and mattress retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Emma Sleep Share of Search**: 1.3% - **New Zealand Bed Company Share of Search**: 3.7% ## Which is more popular in search, Emma Sleep or New Zealand Bed Company? - In August 2026, New Zealand Bed Company had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. New Zealand Bed Company was estimated to have 2.5K branded searches compared to Emma Sleep’s 870, and held a 3.7% Share of Search versus Emma Sleep’s 1.3%. - New Zealand Bed Company was ahead of Emma Sleep in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870. - Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 2.5K. ## How did search popularity change for New Zealand bed and mattress retailers in August 2026? - In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%. - Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | New Zealand Bed Company estimated searches | New Zealand Bed Company Share of Search | New Zealand Bed Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 1.6% | 6 | 2.4K | 3.1% | 5 | | Nov 2025 | 1.2K | 1.5% | 6 | 2.3K | 2.8% | 5 | | Dec 2025 | 1.1K | 1.5% | 6 | 2.9K | 4% | 5 | | Jan 2026 | 1.3K | 1.7% | 6 | 1.7K | 2.3% | 5 | | Feb 2026 | 900 | 1.5% | 6 | 1.4K | 2.4% | 5 | | Mar 2026 | 1K | 1.5% | 6 | 1.9K | 2.7% | 5 | | Apr 2026 | 1.2K | 1.7% | 6 | 1.9K | 2.7% | 5 | | May 2026 | 1.1K | 1.5% | 6 | 2.1K | 2.8% | 5 | | Jun 2026 | 1.1K | 1.6% | 6 | 1.7K | 2.4% | 5 | | Jul 2026 | 1K | 1.4% | 6 | 1.9K | 2.7% | 5 | | Aug 2026 | 870 | 1.3% | 6 | 2.5K | 3.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and New Zealand Bed Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma bed”, “emma mattress”, “emma mattress nz”, “emma original mattress”, “emma queen mattress”, “emma sleep”, “emma sleep mattress”, “emma sleep nz”, “emmabeds”, “emmas beds” and “emmasleep mattress”, summed into one figure. - **New Zealand Bed Company**: Measured on the search terms “New Zealand Bed Company”, “new zealand bed company hornby”, “nz bed company”, “nz bed company christchurch”, “nz bed company hamilton”, “nz bed company wellington” and “nzbeds”, summed into one figure. - [Emma Sleep profile](/demand/nz/brands/emma-sleep) - [New Zealand Bed Company profile](/demand/nz/brands/new-zealand-bed-company) - [All bed and mattress retailers in New Zealand](/demand/nz/categories/nz-bed-and-mattress-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emma Sleep or New Zealand Bed Company? In August 2026, New Zealand Bed Company had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. New Zealand Bed Company was estimated to have 2.5K branded searches compared to Emma Sleep’s 870, and held a 3.7% Share of Search versus Emma Sleep’s 1.3%. ## Cite this page Brandwave. "Emma Sleep vs New Zealand Bed Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emma-sleep-vs-new-zealand-bed-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emma-sleep-vs-new-zealand-bed-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.