--- title: "Emjoi vs Philips Lumea: Which is more popular in New Zealand?" description: "Is Emjoi or Philips Lumea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emjoi-vs-philips-lumea" publisher: "Brandwave" --- # Emjoi vs Philips Lumea: Which is more popular in New Zealand? Is Emjoi or Philips Lumea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emjoi and Philips Lumea - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Emjoi Share of Search**: 1.6% - **Philips Lumea Share of Search**: 8.8% ## Is Emjoi or Philips Lumea more popular in search? - In October 2026, Philips Lumea had more branded searches than Emjoi among hair removal brands in New Zealand. Philips Lumea had about 640 branded searches, while Emjoi had 120. Philips Lumea made up 8.8% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. - Philips Lumea was ahead of Emjoi in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Emjoi’s share of searches among hair removal brands in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 160 to 120. - Across the 12 months ending October 2026, Philips Lumea’s share of searches among hair removal brands in New Zealand moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 580 to 640. ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Lumea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Emjoi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Veet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Lumea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Braun Silk-expert | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nair | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ulike | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What are the best hair removal brands in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What's the best hair removal brand in New Zealand for smooth legs?": 1. Veet, 2. Nair - Searched Google, AI Overview "best hair removal": 1. Veet, 2. Ulike, 3. Braun Silk-expert - Searched Google, AI Overview "at home hair removal": 1. Philips Lumea Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair removal brands in October 2026? - In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%. - Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026. ## How has branded search for Emjoi and Philips Lumea changed in New Zealand over the last 12 months? | Month | Emjoi estimated searches | Emjoi Share of Search | Emjoi rank | Philips Lumea estimated searches | Philips Lumea Share of Search | Philips Lumea rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 160 | 2.8% | 6 | 580 | 10.3% | 4 | | Dec 2025 | 90 | 1.8% | 6 | 580 | 11.4% | 4 | | Jan 2026 | 90 | 1.6% | 6 | 560 | 10% | 4 | | Feb 2026 | 110 | 2.4% | 6 | 410 | 9% | 4 | | Mar 2026 | 120 | 2.5% | 5 | 350 | 7.4% | 4 | | Apr 2026 | 110 | 2.5% | 6 | 400 | 9.1% | 4 | | May 2026 | 130 | 2.5% | 5 | 1K | 19.7% | 3 | | Jun 2026 | 130 | 2.7% | 5 | 480 | 9.9% | 4 | | Jul 2026 | 160 | 2.9% | 6 | 740 | 13.4% | 4 | | Aug 2026 | 120 | 2.3% | 6 | 750 | 14.3% | 4 | | Sep 2026 | 110 | 1.8% | 6 | 860 | 13.7% | 4 | | Oct 2026 | 120 | 1.6% | 6 | 640 | 8.8% | 4 | ## How are Emjoi’s and Philips Lumea’s branded searches counted? Brandwave collects information about searches that people make online using Emjoi’s and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emjoi**: Measured on the search terms “emjoi”, “emjoi beauty”, “emjoi beauty forever”, “emjoi emagine”, “emjoi emagine epilator”, “emjoi epi slim”, “emjoi epilator”, “emjoi gently” and “emjoi tweeze”, summed into one figure. - **Philips Lumea**: Measured on the search terms “lumea”, “philips lumea ipl”, “philips lumea prestige” and “philipslumea”, summed into one figure. - [Emjoi profile](/demand/nz/brands/emjoi) - [Philips Lumea profile](/demand/nz/brands/philips-lumea) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emjoi or Philips Lumea more popular in search? In October 2026, Philips Lumea had more branded searches than Emjoi among hair removal brands in New Zealand. Philips Lumea had about 640 branded searches, while Emjoi had 120. Philips Lumea made up 8.8% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. ## Cite this page Brandwave. "Emjoi vs Philips Lumea: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/emjoi-vs-philips-lumea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emjoi-vs-philips-lumea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.