---
title: "Emirates vs Sounds Air: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Emirates or Sounds Air? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/emirates-vs-sounds-air"
publisher: "Brandwave"
---

# Emirates vs Sounds Air: Which is more popular by branded search in New Zealand?

Which is more popular in search, Emirates or Sounds Air? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emirates and Sounds Air
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Emirates Share of Search**: 3.1%
- **Sounds Air Share of Search**: 0.84%

## Which is more popular in search, Emirates or Sounds Air?

- In August 2026, Emirates had more branded searches than Sounds Air among airlines flying new zealand travellers in New Zealand. Emirates was estimated to have 53K branded searches compared to Sounds Air’s 14.4K, and held a 3.1% Share of Search versus Sounds Air’s 0.84%.
- Emirates was ahead of Sounds Air in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 53.8K to 53K.
- Across the 11 months ending August 2026, Sounds Air’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.87% to 0.84%, and its estimated monthly branded searches held steady at 14.4K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

Neither Emirates nor Sounds Air moved beyond provider rounding among airlines flying new zealand travellers in Aug 2026.

## Month by month

| Month | Emirates estimated searches | Emirates Share of Search | Emirates rank | Sounds Air estimated searches | Sounds Air Share of Search | Sounds Air rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 53.8K | 3.2% | 6 | 14.4K | 0.87% | 9 |
| Nov 2025 | 62.8K | 4% | 5 | 14.1K | 0.9% | 9 |
| Dec 2025 | 53.9K | 3.9% | 6 | 14K | 1% | 9 |
| Jan 2026 | 79K | 4% | 5 | 20.7K | 1.1% | 8 |
| Feb 2026 | 67.7K | 4% | 5 | 17.1K | 1% | 9 |
| Mar 2026 | 116K | 5.8% | 4 | 17.1K | 0.85% | 8 |
| Apr 2026 | 44.2K | 2.9% | 6 | 11.7K | 0.78% | 10 |
| May 2026 | 53K | 3.1% | 6 | 11.9K | 0.71% | 8 |
| Jun 2026 | 53.8K | 3.1% | 6 | 14.1K | 0.81% | 8 |
| Jul 2026 | 53.7K | 3.2% | 6 | 14.4K | 0.85% | 8 |
| Aug 2026 | 53K | 3.1% | 6 | 14.4K | 0.84% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emirates’ and Sounds Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emirates**: Measured on the search terms “Emirates”, “Emirates Airlines”, “Emirates Airlines NZ”, “Emirates flights”, “Emirates flights NZ”, “Emirates New Zealand”, “Emirates NZ” and “Fly Emirates”, summed into one figure.
- **Sounds Air**: Measured on the search terms “Sounds Air”, “Sounds Air flights”, “Sounds Air New Zealand” and “Sounds Air NZ”, summed into one figure.

- [Emirates profile](/demand/nz/brands/emirates)
- [Sounds Air profile](/demand/nz/brands/sounds-air)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emirates or Sounds Air?

In August 2026, Emirates had more branded searches than Sounds Air among airlines flying new zealand travellers in New Zealand. Emirates was estimated to have 53K branded searches compared to Sounds Air’s 14.4K, and held a 3.1% Share of Search versus Sounds Air’s 0.84%.

## Cite this page

Brandwave. "Emirates vs Sounds Air: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emirates-vs-sounds-air

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emirates-vs-sounds-air. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.