---
title: "Emirates vs LATAM Airlines: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Emirates or LATAM Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/emirates-vs-latam-airlines"
publisher: "Brandwave"
---

# Emirates vs LATAM Airlines: Which is more popular by branded search in New Zealand?

Which is more popular in search, Emirates or LATAM Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emirates and LATAM Airlines
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Emirates Share of Search**: 3.1%
- **LATAM Airlines Share of Search**: 0.3%

## Which is more popular in search, Emirates or LATAM Airlines?

- In August 2026, Emirates had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Emirates was estimated to have 53K branded searches compared to LATAM Airlines’ 5.2K, and held a 3.1% Share of Search versus LATAM Airlines’ 0.3%.
- Emirates was ahead of LATAM Airlines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 53.8K to 53K.
- Across the 11 months ending August 2026, LATAM Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 4.8K to 5.2K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

Neither Emirates nor LATAM Airlines moved beyond provider rounding among airlines flying new zealand travellers in Aug 2026.

## Month by month

| Month | Emirates estimated searches | Emirates Share of Search | Emirates rank | LATAM Airlines estimated searches | LATAM Airlines Share of Search | LATAM Airlines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 53.8K | 3.2% | 6 | 4.8K | 0.29% | 13 |
| Nov 2025 | 62.8K | 4% | 5 | 4.3K | 0.27% | 13 |
| Dec 2025 | 53.9K | 3.9% | 6 | 4K | 0.29% | 13 |
| Jan 2026 | 79K | 4% | 5 | 5.5K | 0.28% | 13 |
| Feb 2026 | 67.7K | 4% | 5 | 5.2K | 0.31% | 13 |
| Mar 2026 | 116K | 5.8% | 4 | 11.8K | 0.59% | 11 |
| Apr 2026 | 44.2K | 2.9% | 6 | 4.5K | 0.3% | 13 |
| May 2026 | 53K | 3.1% | 6 | 5.5K | 0.33% | 13 |
| Jun 2026 | 53.8K | 3.1% | 6 | 4.8K | 0.28% | 13 |
| Jul 2026 | 53.7K | 3.2% | 6 | 5.5K | 0.32% | 13 |
| Aug 2026 | 53K | 3.1% | 6 | 5.2K | 0.3% | 13 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emirates’ and LATAM Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emirates**: Measured on the search terms “Emirates”, “Emirates Airlines”, “Emirates Airlines NZ”, “Emirates flights”, “Emirates flights NZ”, “Emirates New Zealand”, “Emirates NZ” and “Fly Emirates”, summed into one figure.
- **LATAM Airlines**: Measured on the search terms “LATAM Airlines”, “LATAM Airlines NZ”, “LATAM New Zealand” and “LATAM NZ”, summed into one figure.

- [Emirates profile](/demand/nz/brands/emirates)
- [LATAM Airlines profile](/demand/nz/brands/latam-airlines)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emirates or LATAM Airlines?

In August 2026, Emirates had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Emirates was estimated to have 53K branded searches compared to LATAM Airlines’ 5.2K, and held a 3.1% Share of Search versus LATAM Airlines’ 0.3%.

## Cite this page

Brandwave. "Emirates vs LATAM Airlines: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emirates-vs-latam-airlines

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emirates-vs-latam-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.