--- title: "Emerson's vs Panhead: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Emerson's or Panhead? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emersons-vs-panhead" publisher: "Brandwave" --- # Emerson's vs Panhead: Which is more popular by branded search in New Zealand? Which is more popular in search, Emerson's or Panhead? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emerson's and Panhead - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Emerson's Share of Search**: 22.2% - **Panhead Share of Search**: 23.7% ## Which is more popular in search, Emerson's or Panhead? - In August 2026, Panhead had more branded searches than Emerson's among craft beer brands in New Zealand. Panhead was estimated to have 5.8K branded searches compared to Emerson's’ 5.4K, and held a 23.7% Share of Search versus Emerson's’ 22.2%. - The lead changed hands 4 times in the 11 months ending August 2026: Emerson's took it in November 2025, Panhead took it in December 2025, Emerson's took it in January 2026, Panhead took it in August 2026. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand moved from 16.9% to 22.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand moved from 19.6% to 23.7%, and its estimated monthly branded searches moved from 5.1K to 5.8K. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%. ## Month by month | Month | Emerson's estimated searches | Emerson's Share of Search | Emerson's rank | Panhead estimated searches | Panhead Share of Search | Panhead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 16.9% | 4 | 5.1K | 19.6% | 3 | | Nov 2025 | 5.4K | 18.6% | 3 | 5.2K | 17.8% | 4 | | Dec 2025 | 5.4K | 16.1% | 4 | 6.8K | 20.2% | 3 | | Jan 2026 | 6.6K | 22.1% | 1 | 5.3K | 17.8% | 2 | | Feb 2026 | 6.6K | 27.1% | 1 | 5K | 20.4% | 2 | | Mar 2026 | 6.6K | 27.3% | 1 | 4.9K | 20.3% | 2 | | Apr 2026 | 5.4K | 25.9% | 1 | 3.9K | 18.9% | 3 | | May 2026 | 5.4K | 25.3% | 1 | 3.8K | 17.9% | 3 | | Jun 2026 | 6.6K | 31% | 1 | 3.6K | 16.7% | 3 | | Jul 2026 | 5.4K | 26.3% | 1 | 4K | 19.3% | 3 | | Aug 2026 | 5.4K | 22.2% | 2 | 5.8K | 23.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Emerson's’ and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emerson's**: Measured on the search terms “emerson's brewery”, “emersons beer”, “emersons brewery” and “emersons brewing”, summed into one figure. - **Panhead**: Measured on the search terms “panhead ale”, “panhead apa”, “panhead apa supercharger”, “panhead beer”, “panhead beer range”, “panhead blacktop oat stout”, “panhead brewery”, “panhead brewing”, “panhead custom ales”, “panhead hazy ipa”, “panhead hazy pale ale”, “panhead menu”, “panhead pale ale”, “panhead pickup”, “panhead port road pilsner”, “panhead quickchange”, “panhead quickchange xpa”, “panhead rat rod”, “panhead rat rod hazy ipa”, “panhead rat rod review”, “panhead restaurant”, “panhead road hog”, “panhead sandman”, “panhead sandman hazy”, “panhead sandman hazy pale ale”, “panhead super charger”, “panhead supercharger”, “panhead supercharger apa”, “panhead supercharger beer”, “panhead supercharger review”, “panhead tasting room”, “panhead upper hutt”, “panhead xpa review”, “rat rod panhead”, “sandman panhead” and “supercharger panhead”, summed into one figure. - [Emerson's profile](/demand/nz/brands/emersons) - [Panhead profile](/demand/nz/brands/panhead) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emerson's or Panhead? In August 2026, Panhead had more branded searches than Emerson's among craft beer brands in New Zealand. Panhead was estimated to have 5.8K branded searches compared to Emerson's’ 5.4K, and held a 23.7% Share of Search versus Emerson's’ 22.2%. ## Cite this page Brandwave. "Emerson's vs Panhead: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emersons-vs-panhead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emersons-vs-panhead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.