--- title: "Emerson's vs Liberty Brewing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Emerson's or Liberty Brewing? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emersons-vs-liberty-brewing" publisher: "Brandwave" --- # Emerson's vs Liberty Brewing: Which is more popular by branded search in New Zealand? Which is more popular in search, Emerson's or Liberty Brewing? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emerson's and Liberty Brewing - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Emerson's Share of Search**: 22.2% - **Liberty Brewing Share of Search**: 0.99% ## Which is more popular in search, Emerson's or Liberty Brewing? - In August 2026, Emerson's had more branded searches than Liberty Brewing among craft beer brands in New Zealand. Emerson's was estimated to have 5.4K branded searches compared to Liberty Brewing’s 240, and held a 22.2% Share of Search versus Liberty Brewing’s 0.99%. - Emerson's was ahead of Liberty Brewing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand moved from 16.9% to 22.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 11 months ending August 2026, Liberty Brewing’s estimated Share of Search among craft beer brands in New Zealand moved from 1.1% to 0.99%, and its estimated monthly branded searches moved from 290 to 240. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Emerson's to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%. - Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026. ## Month by month | Month | Emerson's estimated searches | Emerson's Share of Search | Emerson's rank | Liberty Brewing estimated searches | Liberty Brewing Share of Search | Liberty Brewing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 16.9% | 4 | 290 | 1.1% | 8 | | Nov 2025 | 5.4K | 18.6% | 3 | 350 | 1.2% | 8 | | Dec 2025 | 5.4K | 16.1% | 4 | 370 | 1.1% | 8 | | Jan 2026 | 6.6K | 22.1% | 1 | 280 | 0.94% | 8 | | Feb 2026 | 6.6K | 27.1% | 1 | 230 | 0.95% | 8 | | Mar 2026 | 6.6K | 27.3% | 1 | 250 | 1% | 8 | | Apr 2026 | 5.4K | 25.9% | 1 | 290 | 1.4% | 8 | | May 2026 | 5.4K | 25.3% | 1 | 240 | 1.1% | 8 | | Jun 2026 | 6.6K | 31% | 1 | 290 | 1.4% | 8 | | Jul 2026 | 5.4K | 26.3% | 1 | 230 | 1.1% | 8 | | Aug 2026 | 5.4K | 22.2% | 2 | 240 | 0.99% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Emerson's’ and Liberty Brewing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emerson's**: Measured on the search terms “emerson's brewery”, “emersons beer”, “emersons brewery” and “emersons brewing”, summed into one figure. - **Liberty Brewing**: Measured on the search terms “liberty beer nz”, “liberty brewery”, “liberty brewing” and “liberty brewing company”, summed into one figure. - [Emerson's profile](/demand/nz/brands/emersons) - [Liberty Brewing profile](/demand/nz/brands/liberty-brewing) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emerson's or Liberty Brewing? In August 2026, Emerson's had more branded searches than Liberty Brewing among craft beer brands in New Zealand. Emerson's was estimated to have 5.4K branded searches compared to Liberty Brewing’s 240, and held a 22.2% Share of Search versus Liberty Brewing’s 0.99%. ## Cite this page Brandwave. "Emerson's vs Liberty Brewing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emersons-vs-liberty-brewing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emersons-vs-liberty-brewing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.