--- title: "Emerre & Hathaway vs Gisborne Financial Services: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Emerre & Hathaway or Gisborne Financial Services? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services" publisher: "Brandwave" --- # Emerre & Hathaway vs Gisborne Financial Services: Which is more popular by branded search in New Zealand? Which is more popular in search, Emerre & Hathaway or Gisborne Financial Services? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emerre & Hathaway and Gisborne Financial Services - **Competitive set**: Gisborne insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Emerre & Hathaway Share of Search**: 7.9% - **Gisborne Financial Services Share of Search**: 2.3% ## Which is more popular in search, Emerre & Hathaway or Gisborne Financial Services? - In August 2026, Emerre & Hathaway had more branded searches than Gisborne Financial Services among gisborne insurance brokers in New Zealand. Emerre & Hathaway was estimated to have 170 branded searches compared to Gisborne Financial Services’ 50, and held a 7.9% Share of Search versus Gisborne Financial Services’ 2.3%. - Emerre & Hathaway was ahead of Gisborne Financial Services in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 8.7% to 7.9%, and its estimated monthly branded searches moved from 220 to 170. - Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.79% to 2.3%, and its estimated monthly branded searches moved from 20 to 50. ## How did search popularity change for New Zealand gisborne insurance brokers in August 2026? - In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%. - In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%. ## Month by month | Month | Emerre & Hathaway estimated searches | Emerre & Hathaway Share of Search | Emerre & Hathaway rank | Gisborne Financial Services estimated searches | Gisborne Financial Services Share of Search | Gisborne Financial Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 8.7% | 2 | 20 | 0.79% | 3 | | Nov 2025 | 240 | 10.3% | 2 | 90 | 3.9% | 3 | | Dec 2025 | 170 | 9.1% | 2 | 30 | 1.6% | 4 | | Jan 2026 | 230 | 10.3% | 2 | 30 | 1.3% | 4 | | Feb 2026 | 200 | 9% | 2 | 40 | 1.8% | 4 | | Mar 2026 | 230 | 9% | 2 | 40 | 1.6% | 3 | | Apr 2026 | 190 | 8.7% | 2 | 20 | 0.91% | 4 | | May 2026 | 210 | 9.4% | 2 | 20 | 0.9% | 5 | | Jun 2026 | 260 | 11.2% | 2 | 40 | 1.7% | 4 | | Jul 2026 | 210 | 9.3% | 2 | 30 | 1.3% | 4 | | Aug 2026 | 170 | 7.9% | 2 | 50 | 2.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Emerre & Hathaway’s and Gisborne Financial Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emerre & Hathaway**: Measured on the search terms “emerre & hathaway”, “emerre and hathaway” and “emerre and hathaway gisborne”, summed into one figure. - **Gisborne Financial Services**: Measured on the search term “gisborne financial services”. - [Emerre & Hathaway profile](/demand/nz/brands/emerre-hathaway) - [Gisborne Financial Services profile](/demand/nz/brands/gisborne-financial-services) - [All gisborne insurance brokers in New Zealand](/demand/nz/categories/nz-gisborne-insurance-brokers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emerre & Hathaway or Gisborne Financial Services? In August 2026, Emerre & Hathaway had more branded searches than Gisborne Financial Services among gisborne insurance brokers in New Zealand. Emerre & Hathaway was estimated to have 170 branded searches compared to Gisborne Financial Services’ 50, and held a 7.9% Share of Search versus Gisborne Financial Services’ 2.3%. ## Cite this page Brandwave. "Emerre & Hathaway vs Gisborne Financial Services: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.