---
title: "Emburse vs Expensify: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Emburse or Expensify? Compare estimated monthly branded-search demand and Share of Search inside the Expense management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/emburse-vs-expensify"
publisher: "Brandwave"
---

# Emburse vs Expensify: Which is more popular by branded search in New Zealand?

Which is more popular in search, Emburse or Expensify? Compare estimated monthly branded-search demand and Share of Search inside the Expense management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emburse and Expensify
- **Competitive set**: Expense management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Emburse Share of Search**: 1.6%
- **Expensify Share of Search**: 12.1%

## Which is more popular in search, Emburse or Expensify?

- In August 2026, Expensify had more branded searches than Emburse among expense management software in New Zealand. Expensify was estimated to have 520 branded searches compared to Emburse’s 70, and held a 12.1% Share of Search versus Emburse’s 1.6%.
- Expensify was ahead of Emburse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense management software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software in New Zealand moved from 13.2% to 12.1%, and its estimated monthly branded searches moved from 620 to 520.

## How did search popularity change for New Zealand expense management software in August 2026?

- In August 2026, Emburse lost estimated Share of Search among expense management software in New Zealand, from 2.2% to 1.6%.
- Expensify’s estimated Share of Search among expense management software in New Zealand has lost ground for 3 months in a row, from 15% to 12.1% in August 2026.

## Month by month

| Month | Emburse estimated searches | Emburse Share of Search | Emburse rank | Expensify estimated searches | Expensify Share of Search | Expensify rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 1.1% | 4 | 620 | 13.2% | 3 |
| Nov 2025 | 70 | 1.6% | 4 | 610 | 13.9% | 3 |
| Dec 2025 | 60 | 1.4% | 4 | 630 | 15.2% | 3 |
| Jan 2026 | 30 | 0.82% | 4 | 610 | 16.6% | 3 |
| Feb 2026 | 60 | 1.6% | 4 | 630 | 16.3% | 3 |
| Mar 2026 | 80 | 1.5% | 4 | 750 | 14.1% | 3 |
| Apr 2026 | 70 | 1.7% | 4 | 610 | 14.7% | 3 |
| May 2026 | 50 | 1.2% | 4 | 630 | 15% | 3 |
| Jun 2026 | 40 | 0.92% | 4 | 610 | 14.1% | 3 |
| Jul 2026 | 90 | 2.2% | 4 | 520 | 12.5% | 3 |
| Aug 2026 | 70 | 1.6% | 4 | 520 | 12.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emburse’s and Expensify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emburse**: Measured on the search terms “emburse”, “emburse com”, “emburse expense management” and “emburse expenses”, summed into one figure.
- **Expensify**: Measured on the search terms “expensify”, “expensify com”, “expensify expense management”, “expensify expenses”, “expensify nz” and “expensify receipts”, summed into one figure.

- [Emburse profile](/demand/nz/brands/emburse)
- [Expensify profile](/demand/nz/brands/expensify)
- [All expense management software in New Zealand](/demand/nz/categories/nz-expense-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emburse or Expensify?

In August 2026, Expensify had more branded searches than Emburse among expense management software in New Zealand. Expensify was estimated to have 520 branded searches compared to Emburse’s 70, and held a 12.1% Share of Search versus Emburse’s 1.6%.

## Cite this page

Brandwave. "Emburse vs Expensify: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/emburse-vs-expensify

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/emburse-vs-expensify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.