---
title: "Elvie vs Willow: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elvie-vs-willow-pump"
publisher: "Brandwave"
---

# Elvie vs Willow: Which is more popular by branded search in New Zealand?

Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elvie and Willow
- **Competitive set**: Breast pump brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Elvie Share of Search**: 1.8%
- **Willow Share of Search**: 0%

## Which is more popular in search, Elvie or Willow?

- In August 2026, Elvie had more branded searches than Willow among breast pump brands in New Zealand. Elvie was estimated to have 90 branded searches compared to Willow’s 0, and held a 1.8% Share of Search versus Willow’s 0%.
- Elvie was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands in New Zealand moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 160 to 90.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

## How did search popularity change for New Zealand breast pump brands in August 2026?

- Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

## Month by month

| Month | Elvie estimated searches | Elvie Share of Search | Elvie rank | Willow estimated searches | Willow Share of Search | Willow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 3.8% | 4 | 0 | 0% | 5 |
| Nov 2025 | 120 | 3% | 4 | 10 | 0.25% | 5 |
| Dec 2025 | 110 | 3.2% | 4 | 0 | 0% | 5 |
| Jan 2026 | 120 | 3% | 4 | 0 | 0% | 5 |
| Feb 2026 | 100 | 2.4% | 4 | 0 | 0% | 5 |
| Mar 2026 | 100 | 2.5% | 4 | 0 | 0% | 5 |
| Apr 2026 | 140 | 3.4% | 4 | 0 | 0% | 5 |
| May 2026 | 120 | 2.5% | 4 | 0 | 0% | 5 |
| Jun 2026 | 130 | 2.7% | 4 | 0 | 0% | 5 |
| Jul 2026 | 100 | 1.9% | 4 | 0 | 0% | 5 |
| Aug 2026 | 90 | 1.8% | 4 | 0 | 0% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elvie’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elvie**: Measured on the search terms “elvie”, “elvie breastfeeding”, “elvie breastpump”, “elvie com”, “elvie near me” and “elvie nz”, summed into one figure.
- **Willow**: Measured on the search term “willow breastfeeding”.

- [Elvie profile](/demand/nz/brands/elvie)
- [Willow profile](/demand/nz/brands/willow-pump)
- [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elvie or Willow?

In August 2026, Elvie had more branded searches than Willow among breast pump brands in New Zealand. Elvie was estimated to have 90 branded searches compared to Willow’s 0, and held a 1.8% Share of Search versus Willow’s 0%.

## Cite this page

Brandwave. "Elvie vs Willow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elvie-vs-willow-pump

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elvie-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.