---
title: "Elvie vs Haakaa: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Elvie or Haakaa? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elvie-vs-haakaa"
publisher: "Brandwave"
---

# Elvie vs Haakaa: Which is more popular by branded search in New Zealand?

Which is more popular in search, Elvie or Haakaa? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elvie and Haakaa
- **Competitive set**: Breast pump brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Elvie Share of Search**: 1.8%
- **Haakaa Share of Search**: 47.2%

## Which is more popular in search, Elvie or Haakaa?

- In August 2026, Haakaa had more branded searches than Elvie among breast pump brands in New Zealand. Haakaa was estimated to have 2.4K branded searches compared to Elvie’s 90, and held a 47.2% Share of Search versus Elvie’s 1.8%.
- Haakaa was ahead of Elvie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands in New Zealand moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 160 to 90.
- Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand moved from 44.9% to 47.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

## How did search popularity change for New Zealand breast pump brands in August 2026?

- In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
- Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

## Month by month

| Month | Elvie estimated searches | Elvie Share of Search | Elvie rank | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 3.8% | 4 | 1.9K | 44.9% | 2 |
| Nov 2025 | 120 | 3% | 4 | 1.9K | 48.7% | 1 |
| Dec 2025 | 110 | 3.2% | 4 | 1.7K | 48.8% | 1 |
| Jan 2026 | 120 | 3% | 4 | 2K | 49.1% | 1 |
| Feb 2026 | 100 | 2.4% | 4 | 1.8K | 42.6% | 2 |
| Mar 2026 | 100 | 2.5% | 4 | 1.9K | 46.8% | 1 |
| Apr 2026 | 140 | 3.4% | 4 | 2K | 48.2% | 1 |
| May 2026 | 120 | 2.5% | 4 | 2.2K | 47.3% | 1 |
| Jun 2026 | 130 | 2.7% | 4 | 2.3K | 47.9% | 1 |
| Jul 2026 | 100 | 1.9% | 4 | 2.4K | 44.8% | 2 |
| Aug 2026 | 90 | 1.8% | 4 | 2.4K | 47.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elvie’s and Haakaa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elvie**: Measured on the search terms “elvie”, “elvie breastfeeding”, “elvie breastpump”, “elvie com”, “elvie near me” and “elvie nz”, summed into one figure.
- **Haakaa**: Measured on the search terms “haakaa”, “haakaa breastfeeding”, “haakaa co nz”, “haakaa colostrum collector”, “haakaa dummy”, “haakaa feeder”, “haakaa fresh food feeder”, “haakaa ladybug”, “haakaa nail care kit”, “haakaa nail file”, “haakaa near me”, “haakaa nipple shield”, “haakaa nz”, “haakaa oral syringe”, “haakaa silicone colostrum collector”, “haakaa silicone colostrum collector set”, “haakaa syringe” and “ladybug haakaa”, summed into one figure.

- [Elvie profile](/demand/nz/brands/elvie)
- [Haakaa profile](/demand/nz/brands/haakaa)
- [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elvie or Haakaa?

In August 2026, Haakaa had more branded searches than Elvie among breast pump brands in New Zealand. Haakaa was estimated to have 2.4K branded searches compared to Elvie’s 90, and held a 47.2% Share of Search versus Elvie’s 1.8%.

## Cite this page

Brandwave. "Elvie vs Haakaa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elvie-vs-haakaa

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elvie-vs-haakaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.