--- title: "Elliotts Funeral Services vs Jones & Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Elliotts Funeral Services or Jones & Company? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elliotts-funeral-services-vs-jones-and-company" publisher: "Brandwave" --- # Elliotts Funeral Services vs Jones & Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Elliotts Funeral Services or Jones & Company? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elliotts Funeral Services and Jones & Company - **Competitive set**: Tauranga funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Elliotts Funeral Services Share of Search**: 18.9% - **Jones & Company Share of Search**: 4.8% ## Which is more popular in search, Elliotts Funeral Services or Jones & Company? - In August 2026, Elliotts Funeral Services had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Elliotts Funeral Services was estimated to have 430 branded searches compared to Jones & Company’s 110, and held an 18.9% Share of Search versus Jones & Company’s 4.8%. - Elliotts Funeral Services was ahead of Jones & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 510 to 430. - Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 100 to 110. ## How did search popularity change for New Zealand tauranga funeral directors in August 2026? - In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%. - Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026. ## Month by month | Month | Elliotts Funeral Services estimated searches | Elliotts Funeral Services Share of Search | Elliotts Funeral Services rank | Jones & Company estimated searches | Jones & Company Share of Search | Jones & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 20.2% | 2 | 100 | 4% | 3 | | Nov 2025 | 510 | 18.2% | 2 | 90 | 3.2% | 3 | | Dec 2025 | 480 | 17.3% | 2 | 80 | 2.9% | 3 | | Jan 2026 | 470 | 17.9% | 2 | 100 | 3.8% | 3 | | Feb 2026 | 510 | 25.8% | 2 | 80 | 4% | 3 | | Mar 2026 | 450 | 25.9% | 2 | 100 | 5.7% | 3 | | Apr 2026 | 610 | 31.9% | 2 | 90 | 4.7% | 3 | | May 2026 | 500 | 17.9% | 2 | 110 | 3.9% | 3 | | Jun 2026 | 460 | 18.5% | 2 | 120 | 4.8% | 3 | | Jul 2026 | 300 | 14.9% | 2 | 100 | 5% | 3 | | Aug 2026 | 430 | 18.9% | 2 | 110 | 4.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Elliotts Funeral Services’ and Jones & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elliotts Funeral Services**: Measured on the search terms “elliotts funeral services”, “elliotts funeral services near me” and “elliotts funeral services tauranga”, summed into one figure. - **Jones & Company**: Measured on the search terms “jones & company” and “jones and co tauranga”, summed into one figure. - [Elliotts Funeral Services profile](/demand/nz/brands/elliotts-funeral-services) - [Jones & Company profile](/demand/nz/brands/jones-and-company) - [All tauranga funeral directors in New Zealand](/demand/nz/categories/nz-tauranga-funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Elliotts Funeral Services or Jones & Company? In August 2026, Elliotts Funeral Services had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Elliotts Funeral Services was estimated to have 430 branded searches compared to Jones & Company’s 110, and held an 18.9% Share of Search versus Jones & Company’s 4.8%. ## Cite this page Brandwave. "Elliotts Funeral Services vs Jones & Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elliotts-funeral-services-vs-jones-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elliotts-funeral-services-vs-jones-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.