--- title: "Elixir Strings vs Ernie Ball: Which is searched more in New Zealand?" description: "Is Elixir Strings or Ernie Ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar string brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elixir-strings-vs-ernie-ball" publisher: "Brandwave" --- # Elixir Strings vs Ernie Ball: Which is searched more in New Zealand? Is Elixir Strings or Ernie Ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar string brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elixir Strings and Ernie Ball - **Competitive set**: Guitar string brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elixir Strings Share of Search**: 16.5% - **Ernie Ball Share of Search**: 36.1% ## Is Elixir Strings or Ernie Ball more popular in search? - In September 2026, Ernie Ball had more branded searches than Elixir Strings among guitar string brands in New Zealand. Ernie Ball had about 350 branded searches, while Elixir Strings had 160. Ernie Ball made up 36.1% of all guitar string brand searches we track, and Elixir Strings accounted for 16.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Elixir Strings took it in March 2026, Ernie Ball took it in April 2026. - Across the 12 months ending September 2026, Elixir Strings’ share of searches among guitar string brands in New Zealand moved from 14.1% to 16.5%, and its estimated monthly branded searches moved from 140 to 160. - Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand moved from 28.3% to 36.1%, and its estimated monthly branded searches moved from 280 to 350. ## Top guitar string brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Elixir Strings and Ernie Ball showed up in all five answers. Ernie Ball was listed before Elixir Strings in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | D'Addario | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ernie Ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elixir Strings | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about guitar string brands - Asked ChatGPT "Which guitar string brand should I buy in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What are the best guitar string brands in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What's the best guitar string brand in New Zealand for a new string set?": 1. D'Addario, 2. Elixir Strings, 3. Ernie Ball, 4. Martin - Searched Google, AI Overview "best guitar strings": 1. Ernie Ball, 2. Elixir Strings, 3. D'Addario, 4. Martin - Searched Google, AI Overview "electric guitar strings nz": 1. Ernie Ball, 2. D'Addario, 3. Elixir Strings Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar string brands in September 2026? - In September 2026, Ernie Ball gained share of searches among guitar string brands in New Zealand, from 31.8% to 36.1%. - In September 2026, Elixir Strings gained share of searches among guitar string brands in New Zealand, from 14% to 16.5%. ## Month by month | Month | Elixir Strings estimated searches | Elixir Strings Share of Search | Elixir Strings rank | Ernie Ball estimated searches | Ernie Ball Share of Search | Ernie Ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 14.1% | 3 | 280 | 28.3% | 2 | | Nov 2025 | 160 | 16% | 3 | 280 | 28% | 2 | | Dec 2025 | 200 | 20% | 3 | 280 | 28% | 2 | | Jan 2026 | 140 | 15.2% | 3 | 280 | 30.4% | 2 | | Feb 2026 | 180 | 18.2% | 3 | 350 | 35.4% | 2 | | Mar 2026 | 460 | 40% | 1 | 280 | 24.3% | 3 | | Apr 2026 | 350 | 28.9% | 2 | 480 | 39.7% | 1 | | May 2026 | 220 | 17.6% | 3 | 570 | 45.6% | 1 | | Jun 2026 | 180 | 18.6% | 3 | 350 | 36.1% | 2 | | Jul 2026 | 200 | 18.5% | 3 | 370 | 34.3% | 2 | | Aug 2026 | 180 | 14% | 3 | 410 | 31.8% | 2 | | Sep 2026 | 160 | 16.5% | 3 | 350 | 36.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Elixir Strings’ and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elixir Strings**: Measured on the search terms “elixir guitar strings” and “elixir strings”, summed into one figure. - **Ernie Ball**: Measured on the search terms “ernie ball” and “ernie ball strings”, summed into one figure. - [Elixir Strings profile](/demand/nz/brands/elixir-strings) - [Ernie Ball profile](/demand/nz/brands/ernie-ball) - [All guitar string brands in New Zealand](/demand/nz/categories/nz-guitar-string-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elixir Strings or Ernie Ball more popular in search? In September 2026, Ernie Ball had more branded searches than Elixir Strings among guitar string brands in New Zealand. Ernie Ball had about 350 branded searches, while Elixir Strings had 160. Ernie Ball made up 36.1% of all guitar string brand searches we track, and Elixir Strings accounted for 16.5%. ## Cite this page Brandwave. "Elixir Strings vs Ernie Ball: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elixir-strings-vs-ernie-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elixir-strings-vs-ernie-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.