--- title: "Elite Fitness vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Elite Fitness or Smith's Sports Shoes? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-smiths-sports-shoes" publisher: "Brandwave" --- # Elite Fitness vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand? Which is more popular in search, Elite Fitness or Smith's Sports Shoes? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elite Fitness and Smith's Sports Shoes - **Competitive set**: Sporting Goods Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Elite Fitness Share of Search**: 1.8% - **Smith's Sports Shoes Share of Search**: 1.4% ## Which is more popular in search, Elite Fitness or Smith's Sports Shoes? - In August 2026, Elite Fitness had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Elite Fitness was estimated to have 6.2K branded searches compared to Smith's Sports Shoes’ 4.8K, and held a 1.8% Share of Search versus Smith's Sports Shoes’ 1.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Smith's Sports Shoes took it in November 2025, Elite Fitness took it in April 2026. - Across the 11 months ending August 2026, Elite Fitness’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 6.3K to 6.2K. - Across the 11 months ending August 2026, Smith's Sports Shoes’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.6K to 4.8K. ## How did search popularity change for New Zealand sporting goods retailers in August 2026? Neither Elite Fitness nor Smith's Sports Shoes moved beyond provider rounding among sporting goods retailers in Aug 2026. ## Month by month | Month | Elite Fitness estimated searches | Elite Fitness Share of Search | Elite Fitness rank | Smith's Sports Shoes estimated searches | Smith's Sports Shoes Share of Search | Smith's Sports Shoes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 1.6% | 4 | 4.6K | 1.2% | 5 | | Nov 2025 | 6.3K | 1.3% | 5 | 6.9K | 1.4% | 4 | | Dec 2025 | 5.5K | 0.94% | 5 | 5.6K | 0.95% | 4 | | Jan 2026 | 6.4K | 1.7% | 5 | 6.8K | 1.8% | 4 | | Feb 2026 | 5.2K | 1.6% | 5 | 5.7K | 1.8% | 4 | | Mar 2026 | 5.3K | 1.5% | 5 | 7.1K | 2.1% | 4 | | Apr 2026 | 6.1K | 1.4% | 4 | 5.8K | 1.3% | 5 | | May 2026 | 6.4K | 1.6% | 4 | 5.9K | 1.5% | 5 | | Jun 2026 | 6.2K | 1.8% | 4 | 5.8K | 1.7% | 5 | | Jul 2026 | 6.1K | 1.5% | 4 | 5.8K | 1.5% | 5 | | Aug 2026 | 6.2K | 1.8% | 4 | 4.8K | 1.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Elite Fitness’ and Smith's Sports Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elite Fitness**: Measured on the search terms “elite fitness”, “elite fitness gym equipment”, “elite fitness locations”, “elite fitness near me”, “elite fitness nz”, “elite fitness online”, “elite fitness shoes”, “elite fitness store”, “elitefitness”, “elitefitness co nz” and “elitefitness nz”, summed into one figure. - **Smith's Sports Shoes**: Measured on the search terms “smiths sports shoes”, “smiths sports shoes near me”, “smiths sports shoes nz”, “smiths sports shoes online”, “smiths sports shoes sale” and “smithssportsshoes”, summed into one figure. - [Elite Fitness profile](/demand/nz/brands/elite-fitness) - [Smith's Sports Shoes profile](/demand/nz/brands/smiths-sports-shoes) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Elite Fitness or Smith's Sports Shoes? In August 2026, Elite Fitness had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Elite Fitness was estimated to have 6.2K branded searches compared to Smith's Sports Shoes’ 4.8K, and held a 1.8% Share of Search versus Smith's Sports Shoes’ 1.4%. ## Cite this page Brandwave. "Elite Fitness vs Smith's Sports Shoes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-smiths-sports-shoes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-smiths-sports-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.