---
title: "Elite Fitness vs Rebel Sport: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Elite Fitness or Rebel Sport? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-rebel-sport"
publisher: "Brandwave"
---

# Elite Fitness vs Rebel Sport: Which is more popular by branded search in New Zealand?

Which is more popular in search, Elite Fitness or Rebel Sport? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elite Fitness and Rebel Sport
- **Competitive set**: Sporting Goods Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Elite Fitness Share of Search**: 1.8%
- **Rebel Sport Share of Search**: 58.6%

## Which is more popular in search, Elite Fitness or Rebel Sport?

- In August 2026, Rebel Sport had more branded searches than Elite Fitness among sporting goods retailers in New Zealand. Rebel Sport was estimated to have 201K branded searches compared to Elite Fitness’ 6.2K, and held a 58.6% Share of Search versus Elite Fitness’ 1.8%.
- Rebel Sport was ahead of Elite Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elite Fitness’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 6.3K to 6.2K.
- Across the 11 months ending August 2026, Rebel Sport’s estimated Share of Search among sporting goods retailers in New Zealand moved from 63.4% to 58.6%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for New Zealand sporting goods retailers in August 2026?

- In August 2026, Rebel Sport lost estimated Share of Search among sporting goods retailers in New Zealand, from 61.8% to 58.6%.

## Month by month

| Month | Elite Fitness estimated searches | Elite Fitness Share of Search | Elite Fitness rank | Rebel Sport estimated searches | Rebel Sport Share of Search | Rebel Sport rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.3K | 1.6% | 4 | 246K | 63.4% | 1 |
| Nov 2025 | 6.3K | 1.3% | 5 | 301K | 60.4% | 1 |
| Dec 2025 | 5.5K | 0.94% | 5 | 368K | 62.6% | 1 |
| Jan 2026 | 6.4K | 1.7% | 5 | 246K | 65.8% | 1 |
| Feb 2026 | 5.2K | 1.6% | 5 | 201K | 63% | 1 |
| Mar 2026 | 5.3K | 1.5% | 5 | 201K | 58.4% | 1 |
| Apr 2026 | 6.1K | 1.4% | 4 | 301K | 67.8% | 1 |
| May 2026 | 6.4K | 1.6% | 4 | 246K | 63.2% | 1 |
| Jun 2026 | 6.2K | 1.8% | 4 | 201K | 58.4% | 1 |
| Jul 2026 | 6.1K | 1.5% | 4 | 246K | 61.8% | 1 |
| Aug 2026 | 6.2K | 1.8% | 4 | 201K | 58.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elite Fitness’ and Rebel Sport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elite Fitness**: Measured on the search terms “elite fitness”, “elite fitness gym equipment”, “elite fitness locations”, “elite fitness near me”, “elite fitness nz”, “elite fitness online”, “elite fitness shoes”, “elite fitness store”, “elitefitness”, “elitefitness co nz” and “elitefitness nz”, summed into one figure.
- **Rebel Sport**: Measured on the search term “Rebel Sport”.

- [Elite Fitness profile](/demand/nz/brands/elite-fitness)
- [Rebel Sport profile](/demand/nz/brands/rebel-sport)
- [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elite Fitness or Rebel Sport?

In August 2026, Rebel Sport had more branded searches than Elite Fitness among sporting goods retailers in New Zealand. Rebel Sport was estimated to have 201K branded searches compared to Elite Fitness’ 6.2K, and held a 58.6% Share of Search versus Elite Fitness’ 1.8%.

## Cite this page

Brandwave. "Elite Fitness vs Rebel Sport: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-rebel-sport

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-rebel-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.