--- title: "Elite Fitness vs Hunting & Fishing: Which is searched more in New Zealand?" description: "Is Elite Fitness or Hunting & Fishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-hunting-and-fishing" publisher: "Brandwave" --- # Elite Fitness vs Hunting & Fishing: Which is searched more in New Zealand? Is Elite Fitness or Hunting & Fishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elite Fitness and Hunting & Fishing - **Competitive set**: sporting goods retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elite Fitness Share of Search**: 0.95% - **Hunting & Fishing Share of Search**: 16.3% ## Is Elite Fitness or Hunting & Fishing more popular in search? - In September 2026, Hunting & Fishing had more branded searches than Elite Fitness among sporting goods retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Elite Fitness had 3,600. Hunting & Fishing made up 16.3% of all sporting goods retailer searches we track, and Elite Fitness accounted for 0.95%. - Hunting & Fishing was ahead of Elite Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elite Fitness’ share of searches among sporting goods retailers in New Zealand moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among sporting goods retailers in New Zealand moved from 13.8% to 16.3%, and its estimated monthly branded searches moved from 61.8K to 61.5K. ## Top sporting goods retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hunting & Fishing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Elite Fitness did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rebel Sport | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Stirling Sports | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hunting & Fishing | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | JD Sports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Smith's Sports Shoes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Elite Fitness | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sporting goods retailers - Asked ChatGPT "Which sporting goods retailer should I shop at in New Zealand?": 1. Rebel Sport, 2. Stirling Sports, 3. Hunting & Fishing - Asked ChatGPT "What are the best sporting goods retailers in New Zealand?": 1. Rebel Sport, 2. Hunting & Fishing - Asked ChatGPT "What's the best sporting goods retailer in New Zealand for sports gear?": 1. Rebel Sport, 2. Stirling Sports - Searched Google, AI Overview "sporting goods nz": 1. Rebel Sport, 2. Stirling Sports Not named in any answer: JD Sports, Smith's Sports Shoes and Elite Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sporting goods retailers in September 2026? - In September 2026, Hunting & Fishing gained share of searches among sporting goods retailers in New Zealand, from 15.3% to 16.3%. - Estimated monthly branded searches for Elite Fitness in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Elite Fitness estimated searches | Elite Fitness Share of Search | Elite Fitness rank | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.98% | 6 | 61.8K | 13.8% | 3 | | Nov 2025 | 4.4K | 0.75% | 6 | 92.1K | 15.6% | 3 | | Dec 2025 | 3.6K | 0.5% | 6 | 137K | 19% | 2 | | Jan 2026 | 4.4K | 0.95% | 6 | 92.1K | 19.9% | 2 | | Feb 2026 | 3.6K | 0.95% | 6 | 61.8K | 16.3% | 3 | | Mar 2026 | 3.6K | 0.86% | 6 | 75.3K | 18% | 3 | | Apr 2026 | 4.4K | 0.82% | 6 | 92.1K | 17.2% | 2 | | May 2026 | 4.4K | 0.95% | 6 | 75.6K | 16.3% | 3 | | Jun 2026 | 4.4K | 1.1% | 6 | 61.8K | 15.3% | 3 | | Jul 2026 | 4.4K | 0.94% | 6 | 75.3K | 16% | 3 | | Aug 2026 | 4.4K | 1.1% | 6 | 61.5K | 15.3% | 3 | | Sep 2026 | 3.6K | 0.95% | 6 | 61.5K | 16.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Elite Fitness’ and Hunting & Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elite Fitness**: Measured on the search terms “elite fitness”, “elite fitness shoes” and “elitefitness”, summed into one figure. - **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting fishing”, summed into one figure. - [Elite Fitness profile](/demand/nz/brands/elite-fitness) - [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elite Fitness or Hunting & Fishing more popular in search? In September 2026, Hunting & Fishing had more branded searches than Elite Fitness among sporting goods retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Elite Fitness had 3,600. Hunting & Fishing made up 16.3% of all sporting goods retailer searches we track, and Elite Fitness accounted for 0.95%. ## Cite this page Brandwave. "Elite Fitness vs Hunting & Fishing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-hunting-and-fishing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elite-fitness-vs-hunting-and-fishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.