--- title: "Elgato vs Shure: Which is searched more in New Zealand?" description: "Is Elgato or Shure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elgato-vs-shure" publisher: "Brandwave" --- # Elgato vs Shure: Which is searched more in New Zealand? Is Elgato or Shure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elgato and Shure - **Competitive set**: Microphone brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elgato Share of Search**: 5.8% - **Shure Share of Search**: 5.4% ## Is Elgato or Shure more popular in search? - In September 2026, Elgato and Shure were level in searches among microphone brands in New Zealand, with an estimated 720 versus 680 branded searches, at 5.8% and 5.4% of the total. - Elgato was ahead of Shure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand moved from 7.7% to 5.8%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Shure’s share of searches among microphone brands in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 730 to 680. ## Top microphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Shure appeared in all four answers. Elgato was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Shure was listed before Elgato in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shure | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | RODE | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Audio-Technica | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sennheiser | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Elgato | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Blue Yeti | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about microphone brands - Asked ChatGPT "Which microphone brand should I buy in New Zealand?": 1. RODE, 2. Shure, 3. Audio-Technica, 4. Sennheiser - Asked ChatGPT "What are the best microphone brands in New Zealand?": 1. Shure, 2. RODE, 3. Sennheiser, 4. Audio-Technica, 5. Elgato - Asked ChatGPT "What's the best microphone brand in New Zealand for podcasting and recording?": 1. Shure, 2. RODE, 3. Audio-Technica, 4. Elgato, 5. Sennheiser - Searched Google, AI Overview "podcast microphone nz": 1. Audio-Technica, 2. RODE, 3. Shure, 4. Elgato Not named in any answer: Blue Yeti. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand microphone brands in September 2026? - In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%. ## Month by month | Month | Elgato estimated searches | Elgato Share of Search | Elgato rank | Shure estimated searches | Shure Share of Search | Shure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 7.7% | 5 | 730 | 6.4% | 6 | | Nov 2025 | 880 | 7% | 5 | 730 | 5.8% | 6 | | Dec 2025 | 720 | 5.7% | 5 | 670 | 5.3% | 6 | | Jan 2026 | 720 | 7.1% | 5 | 670 | 6.6% | 6 | | Feb 2026 | 720 | 7.7% | 5 | 600 | 6.4% | 6 | | Mar 2026 | 880 | 8.1% | 5 | 730 | 6.7% | 6 | | Apr 2026 | 720 | 6.7% | 5 | 680 | 6.3% | 6 | | May 2026 | 880 | 6.4% | 5 | 680 | 4.9% | 6 | | Jun 2026 | 720 | 5.4% | 5 | 680 | 5.1% | 6 | | Jul 2026 | 720 | 5.3% | 5 | 660 | 4.8% | 6 | | Aug 2026 | 880 | 6.6% | 5 | 680 | 5.1% | 6 | | Sep 2026 | 720 | 5.8% | 5 | 680 | 5.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Elgato’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elgato**: Measured on the search term “elgato”. - **Shure**: Measured on the search terms “shure”, “shure mic” and “shure podcast mic”, summed into one figure. - [Elgato profile](/demand/nz/brands/elgato) - [Shure profile](/demand/nz/brands/shure) - [All microphone brands in New Zealand](/demand/nz/categories/nz-microphone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elgato or Shure more popular in search? In September 2026, Elgato and Shure were level in searches among microphone brands in New Zealand, with an estimated 720 versus 680 branded searches, at 5.8% and 5.4% of the total. ## Cite this page Brandwave. "Elgato vs Shure: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elgato-vs-shure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elgato-vs-shure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.