--- title: "ElevenLabs vs Murf AI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ElevenLabs or Murf AI? Compare estimated monthly branded-search demand and Share of Search inside the AI voice generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elevenlabs-vs-murf-ai" publisher: "Brandwave" --- # ElevenLabs vs Murf AI: Which is more popular by branded search in New Zealand? Which is more popular in search, ElevenLabs or Murf AI? Compare estimated monthly branded-search demand and Share of Search inside the AI voice generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ElevenLabs and Murf AI - **Competitive set**: AI voice generators - **Market**: New Zealand - **Month measured**: Aug 2026 - **ElevenLabs Share of Search**: 87.9% - **Murf AI Share of Search**: 1.2% ## Which is more popular in search, ElevenLabs or Murf AI? - In August 2026, ElevenLabs had more branded searches than Murf AI among AI voice generators in New Zealand. ElevenLabs was estimated to have 9.1K branded searches compared to Murf AI’s 120, and held an 87.9% Share of Search versus Murf AI’s 1.2%. - ElevenLabs was ahead of Murf AI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand moved from 83.7% to 87.9%, and its estimated monthly branded searches moved from 6.5K to 9.1K. - Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 240 to 120. ## How did search popularity change for New Zealand AI voice generators in August 2026? - In August 2026, ElevenLabs lost estimated Share of Search among AI voice generators in New Zealand, from 89.2% to 87.9%. - Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026. ## Month by month | Month | ElevenLabs estimated searches | ElevenLabs Share of Search | ElevenLabs rank | Murf AI estimated searches | Murf AI Share of Search | Murf AI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.5K | 83.7% | 1 | 240 | 3.1% | 3 | | Nov 2025 | 6.6K | 82.8% | 1 | 260 | 3.3% | 3 | | Dec 2025 | 6.4K | 85.1% | 1 | 230 | 3% | 3 | | Jan 2026 | 7.5K | 85.2% | 1 | 200 | 2.3% | 3 | | Feb 2026 | 7.9K | 83.4% | 1 | 250 | 2.6% | 3 | | Mar 2026 | 8.3K | 78.8% | 1 | 190 | 1.8% | 3 | | Apr 2026 | 8.6K | 85.2% | 1 | 190 | 1.9% | 3 | | May 2026 | 9.3K | 81.3% | 1 | 190 | 1.7% | 3 | | Jun 2026 | 9.4K | 87% | 1 | 160 | 1.5% | 3 | | Jul 2026 | 10.1K | 89.2% | 1 | 120 | 1.1% | 3 | | Aug 2026 | 9.1K | 87.9% | 1 | 120 | 1.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ElevenLabs’ and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ElevenLabs**: Measured on the search terms “eleven labs”, “elevenlabs”, “elevenlabs ai music”, “elevenlabs ai voice”, “elevenlabs io”, “elevenlabs near me”, “elevenlabs online”, “elevenlabs song generator”, “elevenlabs text to speech”, “elevenlabs voice generator” and “elevenlabs voiceover”, summed into one figure. - **Murf AI**: Measured on the search terms “murf”, “murf ai text to speech”, “murf ai voice generator”, “murf ai voiceover”, “murfai” and “murfai ai voice”, summed into one figure. - [ElevenLabs profile](/demand/nz/brands/elevenlabs) - [Murf AI profile](/demand/nz/brands/murf-ai) - [All AI voice generators in New Zealand](/demand/nz/categories/nz-ai-voice-generators): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ElevenLabs or Murf AI? In August 2026, ElevenLabs had more branded searches than Murf AI among AI voice generators in New Zealand. ElevenLabs was estimated to have 9.1K branded searches compared to Murf AI’s 120, and held an 87.9% Share of Search versus Murf AI’s 1.2%. ## Cite this page Brandwave. "ElevenLabs vs Murf AI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elevenlabs-vs-murf-ai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elevenlabs-vs-murf-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.