--- title: "ELEVEN Australia vs Head & Shoulders: Which is searched more in New Zealand?" description: "Is ELEVEN Australia or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eleven-australia-vs-head-and-shoulders" publisher: "Brandwave" --- # ELEVEN Australia vs Head & Shoulders: Which is searched more in New Zealand? Is ELEVEN Australia or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ELEVEN Australia and Head & Shoulders - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ELEVEN Australia Share of Search**: 0.15% - **Head & Shoulders Share of Search**: 3.6% ## Is ELEVEN Australia or Head & Shoulders more popular in search? - In September 2026, Head & Shoulders had more branded searches than ELEVEN Australia among shampoo and haircare brands in New Zealand. Head & Shoulders had about 1,710 branded searches, while ELEVEN Australia had 70. Head & Shoulders made up 3.6% of all shampoo and haircare brand searches we track, and ELEVEN Australia accounted for 0.15%. - Head & Shoulders was ahead of ELEVEN Australia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ELEVEN Australia’s share of searches among shampoo and haircare brands in New Zealand moved from 0.25% to 0.15%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 1.1K to 1.7K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ELEVEN Australia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Head & Shoulders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ELEVEN Australia was listed before Head & Shoulders in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%. - Estimated monthly branded searches for ELEVEN Australia in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | ELEVEN Australia estimated searches | ELEVEN Australia Share of Search | ELEVEN Australia rank | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.25% | 13 | 1.1K | 2.9% | 11 | | Nov 2025 | 90 | 0.22% | 13 | 960 | 2.3% | 11 | | Dec 2025 | 70 | 0.17% | 13 | 790 | 2% | 11 | | Jan 2026 | 90 | 0.22% | 13 | 950 | 2.3% | 11 | | Feb 2026 | 70 | 0.18% | 13 | 950 | 2.5% | 11 | | Mar 2026 | 90 | 0.22% | 13 | 1.1K | 2.7% | 11 | | Apr 2026 | 90 | 0.22% | 13 | 980 | 2.4% | 11 | | May 2026 | 70 | 0.17% | 13 | 1.1K | 2.7% | 11 | | Jun 2026 | 90 | 0.21% | 13 | 1.1K | 2.7% | 10 | | Jul 2026 | 70 | 0.15% | 13 | 1.4K | 3% | 10 | | Aug 2026 | 70 | 0.14% | 13 | 1.4K | 2.9% | 10 | | Sep 2026 | 70 | 0.15% | 13 | 1.7K | 3.6% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using ELEVEN Australia’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ELEVEN Australia**: Measured on the search term “eleven australia”. - **Head & Shoulders**: Measured on the search terms “head & shoulders”, “head and shoulders”, “head shoulders”, “head shoulders hair” and “headshoulders”, summed into one figure. - [ELEVEN Australia profile](/demand/nz/brands/eleven-australia) - [Head & Shoulders profile](/demand/nz/brands/head-and-shoulders) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ELEVEN Australia or Head & Shoulders more popular in search? In September 2026, Head & Shoulders had more branded searches than ELEVEN Australia among shampoo and haircare brands in New Zealand. Head & Shoulders had about 1,710 branded searches, while ELEVEN Australia had 70. Head & Shoulders made up 3.6% of all shampoo and haircare brand searches we track, and ELEVEN Australia accounted for 0.15%. ## Cite this page Brandwave. "ELEVEN Australia vs Head & Shoulders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/eleven-australia-vs-head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eleven-australia-vs-head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.