---
title: "Elementi vs Felton: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Elementi or Felton? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom and tapware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elementi-vs-felton"
publisher: "Brandwave"
---

# Elementi vs Felton: Which is more popular by branded search in New Zealand?

Which is more popular in search, Elementi or Felton? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom and tapware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elementi and Felton
- **Competitive set**: Bathroom and tapware brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Elementi Share of Search**: 3.5%
- **Felton Share of Search**: 2.3%

## Which is more popular in search, Elementi or Felton?

- In August 2026, Elementi had more branded searches than Felton among bathroom and tapware brands in New Zealand. Elementi was estimated to have 390 branded searches compared to Felton’s 260, and held a 3.5% Share of Search versus Felton’s 2.3%.
- Elementi was ahead of Felton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elementi’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 340 to 390.
- Across the 11 months ending August 2026, Felton’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 180 to 260.

## How did search popularity change for New Zealand bathroom and tapware brands in August 2026?

- Estimated monthly branded searches for Felton in New Zealand rose 44.4% over 11 measured months, from 180 to 260 in August 2026.
- Estimated monthly branded searches for Elementi in New Zealand rose 14.7% over 11 measured months, from 340 to 390 in August 2026.

## Month by month

| Month | Elementi estimated searches | Elementi Share of Search | Elementi rank | Felton estimated searches | Felton Share of Search | Felton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 340 | 3.4% | 5 | 180 | 1.8% | 6 |
| Nov 2025 | 330 | 3.4% | 5 | 190 | 2% | 6 |
| Dec 2025 | 250 | 3.4% | 5 | 110 | 1.5% | 6 |
| Jan 2026 | 250 | 2.4% | 5 | 190 | 1.9% | 6 |
| Feb 2026 | 330 | 3.3% | 5 | 170 | 1.7% | 6 |
| Mar 2026 | 280 | 2.5% | 5 | 200 | 1.8% | 6 |
| Apr 2026 | 290 | 3% | 5 | 180 | 1.9% | 6 |
| May 2026 | 340 | 3.5% | 5 | 200 | 2% | 6 |
| Jun 2026 | 390 | 3.7% | 5 | 260 | 2.5% | 6 |
| Jul 2026 | 350 | 3.2% | 5 | 240 | 2.2% | 6 |
| Aug 2026 | 390 | 3.5% | 5 | 260 | 2.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elementi’s and Felton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elementi**: Measured on the search terms “elementi bathroom”, “elementi shower”, “elementi tapware”, “elementi toilet” and “elementi vanity”, summed into one figure.
- **Felton**: Measured on the search terms “felton shower” and “felton tapware”, summed into one figure.

- [Elementi profile](/demand/nz/brands/elementi)
- [Felton profile](/demand/nz/brands/felton)
- [All bathroom and tapware brands in New Zealand](/demand/nz/categories/nz-bathroom-and-tapware-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elementi or Felton?

In August 2026, Elementi had more branded searches than Felton among bathroom and tapware brands in New Zealand. Elementi was estimated to have 390 branded searches compared to Felton’s 260, and held a 3.5% Share of Search versus Felton’s 2.3%.

## Cite this page

Brandwave. "Elementi vs Felton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elementi-vs-felton

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elementi-vs-felton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.