--- title: "Electrolux vs Shark: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electrolux or Shark? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electrolux-vs-shark" publisher: "Brandwave" --- # Electrolux vs Shark: Which is more popular by branded search in New Zealand? Which is more popular in search, Electrolux or Shark? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Shark - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electrolux Share of Search**: 6.3% - **Shark Share of Search**: 8.5% ## Which is more popular in search, Electrolux or Shark? - In August 2026, Shark had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. Shark was estimated to have 9.1K branded searches compared to Electrolux’s 6.7K, and held an 8.5% Share of Search versus Electrolux’s 6.3%. - The lead changed hands 3 times in the 11 months ending August 2026: Shark took it in November 2025, Electrolux took it in January 2026, Shark took it in July 2026. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 6.2K to 6.7K. - Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 5% to 8.5%, and its estimated monthly branded searches moved from 5K to 9.1K. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 6.2% | 4 | 5K | 5% | 5 | | Nov 2025 | 6.8K | 4.4% | 5 | 7.4K | 4.7% | 4 | | Dec 2025 | 6.7K | 5.1% | 5 | 7.4K | 5.6% | 4 | | Jan 2026 | 7K | 7% | 4 | 6.1K | 6.1% | 5 | | Feb 2026 | 5.5K | 6.5% | 4 | 4.9K | 5.7% | 5 | | Mar 2026 | 6K | 6.4% | 4 | 5K | 5.3% | 5 | | Apr 2026 | 6.6K | 6.7% | 4 | 5.1K | 5.2% | 5 | | May 2026 | 6.6K | 6.3% | 4 | 6.2K | 5.9% | 5 | | Jun 2026 | 6.8K | 6.7% | 4 | 6.2K | 6.1% | 5 | | Jul 2026 | 7.3K | 6.6% | 5 | 7.5K | 6.8% | 4 | | Aug 2026 | 6.7K | 6.3% | 5 | 9.1K | 8.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **Shark**: Measured on the search terms “shark robot vacuum”, “shark stick vacuum” and “shark vacuum”, summed into one figure. - [Electrolux profile](/demand/nz/brands/electrolux) - [Shark profile](/demand/nz/brands/shark) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electrolux or Shark? In August 2026, Shark had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. Shark was estimated to have 9.1K branded searches compared to Electrolux’s 6.7K, and held an 8.5% Share of Search versus Electrolux’s 6.3%. ## Cite this page Brandwave. "Electrolux vs Shark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electrolux-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electrolux-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.