--- title: "Electrolux vs LG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electrolux or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electrolux-vs-lg" publisher: "Brandwave" --- # Electrolux vs LG: Which is more popular by branded search in New Zealand? Which is more popular in search, Electrolux or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and LG - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electrolux Share of Search**: 4.1% - **LG Share of Search**: 7.7% ## Which is more popular in search, Electrolux or LG? - In August 2026, LG had more branded searches than Electrolux among home appliance brands in New Zealand. LG was estimated to have 12.8K branded searches compared to Electrolux’s 6.7K, and held a 7.7% Share of Search versus Electrolux’s 4.1%. - LG was ahead of Electrolux in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 6.2K to 6.7K. - Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 9.7K to 12.8K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand. - Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 4.4% | 9 | 9.7K | 6.9% | 7 | | Nov 2025 | 6.8K | 4.4% | 8 | 10.4K | 6.7% | 7 | | Dec 2025 | 6.7K | 4.9% | 8 | 9.8K | 7.1% | 7 | | Jan 2026 | 7K | 4.9% | 8 | 10.8K | 7.6% | 6 | | Feb 2026 | 5.5K | 4.3% | 8 | 11K | 8.6% | 4 | | Mar 2026 | 6K | 4.1% | 9 | 14.8K | 10.1% | 3 | | Apr 2026 | 6.6K | 4.6% | 8 | 12.3K | 8.5% | 6 | | May 2026 | 6.6K | 4.1% | 8 | 13.8K | 8.6% | 6 | | Jun 2026 | 6.8K | 4.2% | 8 | 14.6K | 8.9% | 3 | | Jul 2026 | 7.3K | 4.3% | 8 | 13.6K | 7.9% | 7 | | Aug 2026 | 6.7K | 4.1% | 9 | 12.8K | 7.7% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure. - [Electrolux profile](/demand/nz/brands/electrolux) - [LG profile](/demand/nz/brands/lg) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electrolux or LG? In August 2026, LG had more branded searches than Electrolux among home appliance brands in New Zealand. LG was estimated to have 12.8K branded searches compared to Electrolux’s 6.7K, and held a 7.7% Share of Search versus Electrolux’s 4.1%. ## Cite this page Brandwave. "Electrolux vs LG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electrolux-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electrolux-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.