--- title: "Electrolux vs iRobot: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electrolux or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electrolux-vs-irobot" publisher: "Brandwave" --- # Electrolux vs iRobot: Which is more popular by branded search in New Zealand? Which is more popular in search, Electrolux or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and iRobot - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electrolux Share of Search**: 6.3% - **iRobot Share of Search**: 2.5% ## Which is more popular in search, Electrolux or iRobot? - In August 2026, Electrolux had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Electrolux was estimated to have 6.7K branded searches compared to iRobot’s 2.7K, and held a 6.3% Share of Search versus iRobot’s 2.5%. - Electrolux was ahead of iRobot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 6.2K to 6.7K. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 3.3K to 2.7K. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | iRobot estimated searches | iRobot Share of Search | iRobot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 6.2% | 4 | 3.3K | 3.3% | 6 | | Nov 2025 | 6.8K | 4.4% | 5 | 3.9K | 2.5% | 7 | | Dec 2025 | 6.7K | 5.1% | 5 | 5.5K | 4.2% | 6 | | Jan 2026 | 7K | 7% | 4 | 2.9K | 2.9% | 7 | | Feb 2026 | 5.5K | 6.5% | 4 | 2.5K | 2.9% | 7 | | Mar 2026 | 6K | 6.4% | 4 | 2.6K | 2.7% | 8 | | Apr 2026 | 6.6K | 6.7% | 4 | 2.7K | 2.8% | 8 | | May 2026 | 6.6K | 6.3% | 4 | 2.8K | 2.7% | 8 | | Jun 2026 | 6.8K | 6.7% | 4 | 2.4K | 2.4% | 8 | | Jul 2026 | 7.3K | 6.6% | 5 | 3K | 2.8% | 8 | | Aug 2026 | 6.7K | 6.3% | 5 | 2.7K | 2.5% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **iRobot**: Measured on the search terms “irobot”, “irobot co nz”, “irobot near me”, “irobot nz”, “irobot online”, “irobot robot vacuum”, “irobot roomba”, “irobot roomba j7”, “irobot roomba nz”, “irobot roomba robot mop”, “irobot roomba vacuum”, “irobot roomba vacuum cleaner”, “irobot vacuum”, “robot roomba”, “roomba”, “roomba 692”, “roomba i7”, “roomba j7”, “roomba robot hoover” and “roomba vacuum”, summed into one figure. - [Electrolux profile](/demand/nz/brands/electrolux) - [iRobot profile](/demand/nz/brands/irobot) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electrolux or iRobot? In August 2026, Electrolux had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Electrolux was estimated to have 6.7K branded searches compared to iRobot’s 2.7K, and held a 6.3% Share of Search versus iRobot’s 2.5%. ## Cite this page Brandwave. "Electrolux vs iRobot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electrolux-vs-irobot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electrolux-vs-irobot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.