--- title: "Electrolux vs Haier: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electrolux or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electrolux-vs-haier" publisher: "Brandwave" --- # Electrolux vs Haier: Which is more popular by branded search in New Zealand? Which is more popular in search, Electrolux or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Haier - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electrolux Share of Search**: 4.1% - **Haier Share of Search**: 8.8% ## Which is more popular in search, Electrolux or Haier? - In August 2026, Haier had more branded searches than Electrolux among home appliance brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Electrolux’s 6.7K, and held an 8.8% Share of Search versus Electrolux’s 4.1%. - Haier was ahead of Electrolux in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 6.2K to 6.7K. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 14.1K to 14.5K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand. - In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 4.4% | 9 | 14.1K | 10% | 3 | | Nov 2025 | 6.8K | 4.4% | 8 | 14.8K | 9.5% | 4 | | Dec 2025 | 6.7K | 4.9% | 8 | 13.4K | 9.8% | 3 | | Jan 2026 | 7K | 4.9% | 8 | 14.5K | 10.2% | 3 | | Feb 2026 | 5.5K | 4.3% | 8 | 12.4K | 9.7% | 3 | | Mar 2026 | 6K | 4.1% | 9 | 12.9K | 8.9% | 4 | | Apr 2026 | 6.6K | 4.6% | 8 | 14.2K | 9.8% | 3 | | May 2026 | 6.6K | 4.1% | 8 | 14.4K | 9% | 4 | | Jun 2026 | 6.8K | 4.2% | 8 | 14.5K | 8.9% | 4 | | Jul 2026 | 7.3K | 4.3% | 8 | 14.9K | 8.7% | 5 | | Aug 2026 | 6.7K | 4.1% | 9 | 14.5K | 8.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - [Electrolux profile](/demand/nz/brands/electrolux) - [Haier profile](/demand/nz/brands/haier) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electrolux or Haier? In August 2026, Haier had more branded searches than Electrolux among home appliance brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Electrolux’s 6.7K, and held an 8.8% Share of Search versus Electrolux’s 4.1%. ## Cite this page Brandwave. "Electrolux vs Haier: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electrolux-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electrolux-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.