---
title: "Electrolux vs Fisher & Paykel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Electrolux or Fisher & Paykel? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/electrolux-vs-fisher-and-paykel"
publisher: "Brandwave"
---

# Electrolux vs Fisher & Paykel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Electrolux or Fisher & Paykel? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Electrolux and Fisher & Paykel
- **Competitive set**: Home appliance brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Electrolux Share of Search**: 4.1%
- **Fisher & Paykel Share of Search**: 31.1%

## Which is more popular in search, Electrolux or Fisher & Paykel?

- In August 2026, Fisher & Paykel had more branded searches than Electrolux among home appliance brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Electrolux’s 6.7K, and held a 31.1% Share of Search versus Electrolux’s 4.1%.
- Fisher & Paykel was ahead of Electrolux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 6.2K to 6.7K.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand moved from 33.9% to 31.1%, and its estimated monthly branded searches moved from 48K to 51.5K.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand.

## Month by month

| Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.2K | 4.4% | 9 | 48K | 33.9% | 1 |
| Nov 2025 | 6.8K | 4.4% | 8 | 54.9K | 35.1% | 1 |
| Dec 2025 | 6.7K | 4.9% | 8 | 44.9K | 32.8% | 1 |
| Jan 2026 | 7K | 4.9% | 8 | 47.8K | 33.6% | 1 |
| Feb 2026 | 5.5K | 4.3% | 8 | 45.1K | 35.3% | 1 |
| Mar 2026 | 6K | 4.1% | 9 | 51K | 35% | 1 |
| Apr 2026 | 6.6K | 4.6% | 8 | 48.2K | 33.3% | 1 |
| May 2026 | 6.6K | 4.1% | 8 | 56.4K | 35.2% | 1 |
| Jun 2026 | 6.8K | 4.2% | 8 | 57.9K | 35.5% | 1 |
| Jul 2026 | 7.3K | 4.3% | 8 | 56.5K | 32.9% | 1 |
| Aug 2026 | 6.7K | 4.1% | 9 | 51.5K | 31.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure.

- [Electrolux profile](/demand/nz/brands/electrolux)
- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Electrolux or Fisher & Paykel?

In August 2026, Fisher & Paykel had more branded searches than Electrolux among home appliance brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Electrolux’s 6.7K, and held a 31.1% Share of Search versus Electrolux’s 4.1%.

## Cite this page

Brandwave. "Electrolux vs Fisher & Paykel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electrolux-vs-fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electrolux-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.