--- title: "Electro-Harmonix vs Strymon: Which is searched more in New Zealand?" description: "Is Electro-Harmonix or Strymon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-strymon" publisher: "Brandwave" --- # Electro-Harmonix vs Strymon: Which is searched more in New Zealand? Is Electro-Harmonix or Strymon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electro-Harmonix and Strymon - **Competitive set**: Guitar pedal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Electro-Harmonix Share of Search**: 67.4% - **Strymon Share of Search**: 3.8% ## Is Electro-Harmonix or Strymon more popular in search? - In September 2026, Electro-Harmonix had more branded searches than Strymon among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while Strymon had 50. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and Strymon accounted for 3.8%. - Electro-Harmonix was ahead of Strymon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand moved from 57.8% to 67.4%, and its estimated monthly branded searches moved from 740 to 890. - Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 70 to 50. ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strymon appeared in all five answers. Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Strymon was listed before Electro-Harmonix in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%. ## Month by month | Month | Electro-Harmonix estimated searches | Electro-Harmonix Share of Search | Electro-Harmonix rank | Strymon estimated searches | Strymon Share of Search | Strymon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 57.8% | 1 | 70 | 5.5% | 6 | | Nov 2025 | 740 | 60.2% | 1 | 50 | 4.1% | 6 | | Dec 2025 | 740 | 56.1% | 1 | 90 | 6.8% | 4 | | Jan 2026 | 740 | 64.3% | 1 | 70 | 6.1% | 5 | | Feb 2026 | 610 | 55% | 1 | 70 | 6.3% | 5 | | Mar 2026 | 740 | 53.6% | 1 | 50 | 3.6% | 6 | | Apr 2026 | 740 | 61.2% | 1 | 50 | 4.1% | 6 | | May 2026 | 740 | 56.5% | 1 | 50 | 3.8% | 6 | | Jun 2026 | 740 | 60.7% | 1 | 50 | 4.1% | 6 | | Jul 2026 | 740 | 60.2% | 1 | 70 | 5.7% | 6 | | Aug 2026 | 740 | 61.7% | 1 | 70 | 5.8% | 6 | | Sep 2026 | 890 | 67.4% | 1 | 50 | 3.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Electro-Harmonix’s and Strymon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electro-Harmonix**: Measured on the search terms “electro harmonix pedal”, “electro-harmonix” and “electroharmonix”, summed into one figure. - **Strymon**: Measured on the search term “strymon”. - [Electro-Harmonix profile](/demand/nz/brands/electro-harmonix) - [Strymon profile](/demand/nz/brands/strymon) - [All guitar pedal brands in New Zealand](/demand/nz/categories/nz-guitar-pedal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electro-Harmonix or Strymon more popular in search? In September 2026, Electro-Harmonix had more branded searches than Strymon among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while Strymon had 50. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and Strymon accounted for 3.8%. ## Cite this page Brandwave. "Electro-Harmonix vs Strymon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-strymon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-strymon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.